Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Burger King is poised to fall to #3

Posted on January 11, 2012 by markkolier

With McDonald’s continuing to reign as the undisputed heavyweight champion of the world when it comes to burgers/QSR’s, the contest between Burger King and Wendy’s for second place has suddenly become more interesting. Wendy’s is about to surpass Burger King … Continue reading →

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The debate on advertising-supported public schools is heating up

Posted on January 9, 2012 by markkolier

Let me start by acknowledging that we have a client who has signed up some prominent school districts around the United States who have agreed to allow outlets like in-school video screens with ads and scoreboard sponsorships (among others) to … Continue reading →

Posted in Advertising, Marketing stuff | Tagged , , , , | 1 Comment

Sears sags – is anyone really surprised?

Posted on December 28, 2011 by markkolier

As the holiday season scorecards begin to be revealed, Sears, showing its ‘softer side’ as sales were down 5.2% over the eight week holiday period, led by CEO Ed Lampert http://on.wsj.com/ttKCBi reported that it expected to close 100 to 120 … Continue reading →

Posted in Advertising, Customer Experiences, Living in the World Today, Marketing stuff | Tagged , , , , , , , | 6 Comments

Ten things about advertising that make me wonder

Posted on December 23, 2011 by markkolier

Stuart Elliot of The New York Times writes the advertising column and periodically has 20 questions about advertising. I decided to come up with a few of my own. 1) Why are there ads in the subway with QR codes … Continue reading →

Posted in Advertising, Communication, Marketing stuff, Mobile Communication | Tagged , , , , , , , , | 2 Comments

New models of distribution from Louis C.K. and Unbound.co.uk

Posted on December 21, 2011 by markkolier

Over the past week and a half I have become aware of two separate stories that I believe are closely related. Last week there were reports circulating on comedian Louis C.K. (who I have only seen in passing on cable … Continue reading →

Posted in Customer Experiences, Entertainment, Living in the World Today, Marketing stuff, Technology | Tagged , , , , , , | 1 Comment

Do the Lexus ‘December to remember’ TV spots bother you?

Posted on December 16, 2011 by markkolier

I only ask because they really bother me. As a marketing guy I am well aware of the luxury market and its unique aspects and allure to marketers. Lexus has been running these spots for several years now. Somehow I … Continue reading →

Posted in Advertising, Living in the World Today, Marketing stuff | Tagged , , , , | 8 Comments

Western Union hangs on and then some

Posted on December 7, 2011 by markkolier

I heard a radio spot last week from Western Union (WU) regarding singing telegrams. The first thought I had was – Western Union? Is that company still even around? A little research divulged that not only is Western Union still … Continue reading →

Posted in Advertising, Communication, Customer Experiences, Entertainment, Marketing stuff, Mobile Communication, Technology | Tagged , , , , , , | Leave a comment

I’m a new mover yet marketers are ignoring me

Posted on November 30, 2011 by markkolier

Having been in the direct marketing business for more than twenty five years I (like nearly all of my colleagues), am all too familiar with new mover data and its value to marketers. For those unfamiliar with direct marketing – … Continue reading →

Posted in Advertising, Direct Mail, Marketing stuff | Tagged , , , , | 5 Comments

Hope between Black Friday and Cyber Monday

Posted on November 28, 2011 by markkolier

Did you shop ‘til you dropped this past weekend? Apparently many Americans did something close to that. Over the past weekend retailers saw ‘record numbers’ as reported in the New York Times this Monday morning http://nyti.ms/vqWO0f . ‘The National Retail … Continue reading →

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Allstate’s new offer is even better than Mayhem

Posted on November 16, 2011 by markkolier

Many Americans (particularly those that watch televised sports) have watched the Allstate ‘Mayhem’ ads. It features a character that deems himself ‘Mayhem’ and is to be avoided, however when mayhem occurs Allstate is the insurance provider of choice. Here is … Continue reading →

Posted in Advertising, Communication, Marketing stuff | Tagged , , , , , | 2 Comments