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Category Archives: Best business practices
A great example of good email marketing communication that was really bad
Our team does advise companies on best practices when it comes to creating and sending email messages. We truly believe that respecting recipient’s wants, needs and desires is critical in maintaining email as a viable channel to promote offers, engagements … Continue reading
Being in a rut can develop into being in a ditch
I’ve just finished a week off taken as a Staycation. That means my family did not go away anywhere and we did things together (at least a good part of the time) around the town in which we live. I … Continue reading
Four ideas on how to drive new business through referrals
With all that social networking is supposedly offering I would have expected referrals to be more popular and effective than what I have experienced. For marketing agencies, marketing consultants and marketing service agencies referrals are the real gold standard. People … Continue reading
Not having a contingency plan is a bad idea
It was nearly 100 degrees on much of the east coast of the United States this past week and Thursday evening the New York City area was hit hard by thunderstorms. The Black Eyed Peas concert was delayed and then … Continue reading
Advertising today – pardon the interruption
I spent the day today as a judging chair for the first round of the 2011 Direct Marketing Association (DMA) International Echo awards at the DMA headquarters in New York City. I’ve been judging the Echo awards for something like … Continue reading
Selling your house today? There have to be better ways – don’t there?
Selling any residential property (house or apartment) is far from a fun process. Right down there with selling one’s car. (I think the process of buying a house is much more fun than buying a car BTW). Since my wife … Continue reading
Will Microsoft acquisition destroy Skype?
With its $ 8.5 billion acquisition of Skype announced yesterday Microsoft will yet again be put under the microscope to examine how it will manage one of the world’s most popular web portals. Skype has more than 660 million members/users … Continue reading
Will “Made in the USA” be on the rise again?
An excellent article from Reuters http://reut.rs/jyJxvS cited a recent study that the next few years will bring a wave of reinvestment by U.S. multinational manufacturers. For a number of years Americans have watched products formerly manufactured in the U.S. be … Continue reading
In person social networking is best
I got off the plane from China on Tuesday afternoon and was back at the airport Wednesday morning heading to Myrtle Beach, South Carolina for what has become an annual sojourn (for at least the past 8 years give or … Continue reading
4 things I learned on my trip to Shenzhen, China that I did not know before
Now that I am back in the good ‘ol USA after a 22 hour travel from my Shenzhen hotel back to my office, I can reflect a bit on my latest trip to the Middle Kingdom. This trip far exceeded … Continue reading
The Way I See It - Mark Kolier 