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Author Archives: markkolier
A portable professional life
I’m about to embark on an extended (6 weeks) “working while out-of-the office experience”. I don’t expect to work any less than I normally do which is to say – I’ll be working a lot. Meeting in person with clients … Continue reading
What if our agency prefers not to specialize?
My business partner and I run a small marketing and advertising ‘shop’ with an office on Madison Avenue. Yes we’re Mad Men. Ok that’s out of the way. We’re successful and have been growing our business over the past few … Continue reading
Posted in Advertising, Marketing stuff
Tagged Healthcare marketing, Mad Men, Madison Avenue, specialization
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19 books I finished in 2017
Each year I post about the books I’ve been able to finish within the year. There’s a part of me that believes ‘You are what you read”. Some years ago I realized that I was not reading much aside from … Continue reading
Posted in Books, Publishing, Reading
Tagged best books of 2017, Books read each year, Tablet vs. physical book reading
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The 21st Century U.S. Postal Service has not yet arrived
Managing complex print and mail projects was something I did for nearly thirty years. A large aspect of those thirty years was spent figuring out how to minimize the cost of postal mail. On a project-by-project basis postage often was … Continue reading
CVS/Aetna deal – would it be better for overall patient health?
What apparently started as a defensive maneuver against the portent of Amazon.com entering the health and wellness marketplace is now to be ruled upon as to whether or not the purchase of Aetna by CVS is anti-competitive and will be … Continue reading
Posted in Healthcare
Tagged CVS buys Aetna, CVS-Aetna, FitBit, national health care, subcutaneous implants
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Set Phasers to Stun
I didn’t watch the original run of Star Trek with William Shatner, Leonard Nimoy and crew, as I was just a bit too young. But in those days there were plenty of reruns and I watched each and every episode. … Continue reading
Why it’s more important now than ever to help build trust between U.S. and Chinese businesses
It’s not only because the leaders of the two countries are promoting Nationalist agendas. In the 3 years since I last visited China, Chinese President Xi Jinping has consolidated his power, which was further enhanced by his actions at the … Continue reading
A lack of marketing is not helping digital editions
I ride a train to and from New York City most of the days of the month. It takes over an hour on the train itself. I make an effort to pass the time reading all sorts of things. I … Continue reading
Restaurants and dynamic pricing
Most people are quite familiar with the concept of dynamic pricing. If you’ve ever bought a plane ticket or rented a car you know exactly the meaning of dynamic pricing, more demand, the higher the price, lower demand, a lower … Continue reading
Posted in Restaurant Marketing
Tagged Dynamic pricing, Neil Irwin, ny, Predictive pricing, Restaurant dynamic pricing
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To protest is something to champion
Boomers got to where they are today in their own unique way. From reciting the Pledge of Allegiance each morning in school, to singing My country Tis of Thee also in school, to watching Superman reruns starring George Reeves where … Continue reading
Posted in Living in the World Today
Tagged Colin Kaepernick, Ken Burns, Ken Burns Vietnam, M*A*S*H*, NFL Protest, Protesting
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