Category Archives: Brand Advertising

Is your brand right for ABC’s Shark Tank?

Posted on March 12, 2015 by markkolier

Working with start-up companies is intense as the stakes are high and often the fees are low.  It’s something I and our team have a great deal of experience with and no two start-ups have ever been remotely alike in … Continue reading →

Posted in Advertising, Brand Advertising, Innovation, Marketing stuff, Reality Television | Tagged , , , , , , , , , , , , , | Leave a comment

The Super Bowl XLIX ads that weren’t shown

Posted on February 5, 2015 by markkolier

The reviews are in regarding the TV spots aired during this past Sunday’s Super Bowl. My partner Nader did a great job reviewing the ads on his blog earlier this week. Before the Super Bowl we marketing people like to … Continue reading →

Posted in Advertising, Advertising to Millenials, Brand Advertising, Sports Marketing, Super Bowl Advertising, Television advertising | Tagged , , , , | 2 Comments

How did Toyota save the Prius brand?

Posted on November 13, 2014 by markkolier

Recently Toyota Prius has been advertising on television with some amusing spots from Saatchi & Saatchi including one entitled “Rain’ in which an adolescent waits for the rain to wash the fourteen year old family Prius. Another spot entitled ‘Family Portrait’ … Continue reading →

Posted in Advertising, Brand Advertising, Green Products, Marketing stuff | Tagged , , , , | Leave a comment

Amazon and Apple – are they rivals or partners?

Posted on October 2, 2014 by markkolier

Aggravation: As of last week The Wall Street Journal application that resides on my ‘Original’ Amazon Kindle Fire is no longer is supported by Amazon.  I learned of this when last week I could no longer download the paper.   No … Continue reading →

Posted in Apps, Best business practices, Brand Advertising | Tagged , , , , , , , | 2 Comments

CRUMBS turns to dust and it’s not a surprise

Posted on July 10, 2014 by markkolier

This past Monday Crumbs bakeries abruptly shut their doors.    I cannot resist a little ‘I told you so’ as I wrote about the oddity of the Crumbs IPO when it was announced back in 2011.   Crumbs, like Krispy Kreme and … Continue reading →

Posted in Brand Advertising, Franchises, Marketing stuff | Tagged , , , , , , , , | 1 Comment

Jersey Mike’s – what exactly IS the brand promise?

Posted on June 13, 2014 by markkolier

Recently a national sandwich chain Jersey Mike’s opened a franchise near my home.  I had seen the brand on trips around the southeastern U.S. but never had the inclination to visit.  I don’t eat many submarine sandwiches when on the … Continue reading →

Posted in Best business practices, Brand Advertising | Tagged , , , , , , | 2 Comments

The Weather Channel gets back to…. weather forecasts?

Posted on April 24, 2014 by markkolier

I admit I am a bit of a weather geek.  No I don’t have an anemometer in my backyard or a rain gauge, but I do have a pretty good thermometer that offers temperature, humidity and a short-range forecast.   The … Continue reading →

Posted in Advertising, Brand Advertising, Cable Television, Satellite Television | Tagged , , , , | Leave a comment

Try in-store buy at home vs. buy at home pick up in-store

Posted on April 10, 2014 by markkolier

The recent news regarding Chinese e-commerce giant Alibaba.com’s U.S. $692 million investment in Chinese department store operator, Intime Retail giving it a 25 percent stake in the company is quite possibly a watershed event in the marriage between online and … Continue reading →

Posted in Best business practices, Brand Advertising, Business in Asia, Business in China, Consumer Behavior, International business | Tagged , , , , , , , , , , , , | Leave a comment

I’m done with Multi-vitamins

Posted on December 19, 2013 by markkolier

I like to think of myself as an evidenced-based person.     For most of my life) I have taken a daily multi-vitamin going back to One-A-Day and probably even trying a Flintstone multi-vitamin along the way (that my Mom bought of … Continue reading →

Posted in 50+ market, Brand Advertising, False claims | Tagged , , , , , | Leave a comment

The end of bookstores is NOT at hand

Posted on December 2, 2013 by markkolier

The New York Times story last week regarding bricks and mortar AND online bookstore Barnes and Noble  noted that The nation’s largest bookstore chain, Barnes & Noble said on Tuesday that its revenue decreased 8 percent, to $1.7 billion, in … Continue reading →

Posted in Best business practices, Brand Advertising, Customer Experiences, Marketing stuff | Tagged , , , , , , , , , | 4 Comments