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Category Archives: Advertising
I’m a new mover yet marketers are ignoring me
Having been in the direct marketing business for more than twenty five years I (like nearly all of my colleagues), am all too familiar with new mover data and its value to marketers. For those unfamiliar with direct marketing – … Continue reading
Allstate’s new offer is even better than Mayhem
Many Americans (particularly those that watch televised sports) have watched the Allstate ‘Mayhem’ ads. It features a character that deems himself ‘Mayhem’ and is to be avoided, however when mayhem occurs Allstate is the insurance provider of choice. Here is … Continue reading
Advertising in China – it’s noisy and in your face
<img src=”https://markkolier.com/wp-content/uploads/2011/11/lebron-china-print-ad.jpg” alt=”” title=”Lebron China print ad” width=”250″ height=”192″ class=”alignleft size-full wp-image-1992″ Chinese advertisements on television, radio, newspapers and magazines make Ron Popeil’s television (“Set-it and Forget-it”) advertisements for direct response products runaway Clio winners. This is of course my … Continue reading
Why isn’t there a current advertiser tab on newspaper and magazine website home pages?
While I was thumbing through the newspaper this morning (yes the analog printed version) I was again thinking about switching to a tablet or e-Reader subscription when our current subscriptions expire. As I moved through the paper I noticed the … Continue reading
The metamorphosis of Hyundai – a study in changing brand perception
In the 1960’s the phrase ‘Made in Japan’ was not a positive one. At the time Japanese manufactured products such as televisions and transistor radios were known to be cheap and likely to break or break down. The Japanese worked … Continue reading
Why Foursquare will win and Groupon will lose
I read Wednesday morning that 75% of all Foursquare activity is performed by 5% of its members. So it’s safe to say that Foursquare has a long way to go to attain the type of regular usage it desires. Since … Continue reading
Advertising today – pardon the interruption
I spent the day today as a judging chair for the first round of the 2011 Direct Marketing Association (DMA) International Echo awards at the DMA headquarters in New York City. I’ve been judging the Echo awards for something like … Continue reading
The Way I See It - Mark Kolier 
