Category Archives: Media

Buy Gold Now! Direct Response Radio advertising at its worst

Posted on August 12, 2011 by markkolier

Listen to any news program on terrestrial or satellite radio recently you’ve no doubt heard a direct response commercial touting reasons to buy gold now. With the stock market as volatile as it’s ever been the pitch is aimed at … Continue reading →

Posted in Advertising, Marketing stuff, Media | Tagged , , , , , , | 1 Comment

Today’s TV newscasters – watch them while they last

Posted on May 31, 2011 by markkolier

With Katie Couric’s departure from CBS News I find it increasingly difficult to remember who the evening anchors are on the national news networks (ABC, CBS, FOX, and NBC). Last night I saw a promotion in the New York market … Continue reading →

Posted in Entertainment, Living in the World Today, Media | Tagged , , , , , , , , , , , , | Leave a comment

You can’t drive 55 but you can sell to them

Posted on May 16, 2011 by markkolier

The TV upfront season is at hand and the news is that ad spending on television is alive and thriving. One of the big reasons for that is the participation of the 55+ demographic. This group watches a lot of … Continue reading →

Posted in Entertainment, Marketing stuff, Media | Tagged , , , , , , , , , , | 2 Comments

OOH – Out of Home advertising in Asia is in your face

Posted on April 20, 2011 by markkolier

After a 15 ½ hour flight to Hong Kong from Newark my eyes are tired and a bit bloodshot. The efficiency of the transit system in Hong Kong (and Asia in general) is offset by the bright lights of outdoor … Continue reading →

Posted in Business in China, Communication, Marketing stuff, Media | Tagged , , , , | Leave a comment

Brand Advertising scores with Bud Light’s campaign ‘Here We Go’

Posted on April 6, 2011 by markkolier

One thing advertising and marketing folk seem to like to do is tear down other people’s work. At times I am no different. Often I find myself watching a television spot or see a print ad and think to myself … Continue reading →

Posted in Marketing stuff, Media | Tagged , , , , , , , | Leave a comment

At least digital tablets stop the magazine insert cards from falling out

Posted on March 23, 2011 by markkolier

Now that Motorola has its Xoom on the market, and RIM is ready to take orders for its new PlayBook tablet in April, Apple’s iPad will have to stand up to some competition after having the market all to itself … Continue reading →

Posted in Communication, Marketing stuff, Media, Technology | Tagged , , , , , , | Leave a comment

Is Charlie Sheen a marketing genius?

Posted on March 9, 2011 by markkolier

With a dizzying total of more than 2,200,000Twitter followers in a little over a week Charlie (aka Tiger Blood) Sheen has reset the bar for attracting attention and gaining social media status. Now terming himself “Born small…Winning…Now Huge…Bring It!…unemployed winner…”, … Continue reading →

Posted in Communication, Entertainment, Marketing stuff, Media, Social Media | Tagged , , , , , | 6 Comments

Oscar advertising doesn’t resonate like Super Bowl advertising

Posted on February 28, 2011 by markkolier

Three weeks ago (doesn’t it somehow seem longer?) the Super Bowl attracted a record amount of television viewers (and oddly the largest game crowd in Super Bowl history as well). As reported in Ad Age last week the cost for … Continue reading →

Posted in Entertainment, Marketing stuff, Media | Tagged , , , , | Leave a comment

AOL shows Huffington Post the money

Posted on February 7, 2011 by markkolier

You cannot blame Arianna Huffington for taking the $ 315 million ($ 300 million in cash) for Huffington Post from AOL and Tim Armstrong. Greg Coleman who is the CRO (Chief Revenue Officer) at Huffington Post actually came over from … Continue reading →

Posted in Marketing stuff, Media, Social Media, Technology | Tagged , , , , , , , , , , | 2 Comments

Who will be the winners at Sunday’s Super Bowl Advertising Party?

Posted on February 4, 2011 by markkolier

Well it’s safe to say that Fox TV will be the biggest, if not one of the biggest winners. NFL viewership was off the charts this season and with the bad weather much of the U.S. experienced this winter more … Continue reading →

Posted in Entertainment, Marketing stuff, Media | Tagged , , , , , , , , , , , , , | 7 Comments