Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Will Dell Computer’s breaking of its promise be its downfall?

Posted on July 1, 2010 by markkolier

If you read the article in the NY Times this past Monday http://nyti.ms/cLeFl6 you saw that Dell Computer had a series of problems with its computers failing at the University of Texas (among others like Wal-Mart, Wells Fargo and the … Continue reading →

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The BlackBerry Storm 2 – an improvement

Posted on June 21, 2010 by markkolier

Since the iPhone remains on the AT & T platform I am just not interested in experiencing the vagaries of AT & T service. That’s why I decided on sticking with BlackBerry in the first place. My first BB Storm … Continue reading →

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The NY ‘Digital Marketing Days’ show that weren’t

Posted on June 16, 2010 by markkolier

I just could not let it go. The DMA bought the trade show DMDays NY (DMDNY) several years ago. Not a bad move and it sort of made sense as a replacement for the now defunct DMA spring show. I’ve … Continue reading →

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BP can’t market their way out of this mess

Posted on June 14, 2010 by markkolier

When a company even half the size of British Petroleum has a big problem how they respond to the problem can go a long way toward determining its future. In 1982 Johnson and Johnson had a major problem with Tylenol … Continue reading →

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Louisville Airport’s Altitude Club has the right attitude

Posted on June 4, 2010 by markkolier

We have a client in Lexington, Kentucky that I visit frequently. Flying direct into Lexington from the New York area while possible, is limiting in the amount of direct flights offered and expensive. Since the flight itself is only about … Continue reading →

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Foursquare, Loopt, Gowalla and Shopkick – they can be gamed

Posted on June 1, 2010 by markkolier

Having blogged about it a couple of times, I have also been ‘using’ Foursquare’s location based platform to ‘check-in’ over the past five months. I am dubiously proud of being able to claim that I am the ‘Mayor’ of the … Continue reading →

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The marketing of North Korea – Brand X or Death Star Nation?

Posted on May 24, 2010 by markkolier

When I was growing up print, television and radio advertisements often used comparisons between their Brand (i.e. Ivory Soap) and Brand X. Brand X was meant to not directly poke the competition and the Federal Trade Commission (FTC) did not … Continue reading →

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Good Apple/Bad Apple

Posted on May 21, 2010 by markkolier

It is said that revolutions happen one moment at a time. Steve Jobs and Apple Inc. have been consistently gone against the grain and in so doing created a company and I daresay even a movement counterculture based on the … Continue reading →

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Is Jeff Hayzlett leaving Kodak at just the right time?

Posted on May 18, 2010 by markkolier

On May 28th Kodak CMO Jeff Hayzlett will leave Kodak to pursue a television career. He has recently published a book, The Mirror Test: Is Your Business Really Breathing? His new television show is likely to be centered on offering … Continue reading →

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Conde-Nast and the New World Trade Center – a match made in heaven?

Posted on May 14, 2010 by markkolier

The rebuilding of the World Trade Center (WTC) is an ongoing saga. It’s hard for me to believe that nearly nine years after the event of 9/11 construction is only now starting to get into gear. To call it a … Continue reading →

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