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Category Archives: Marketing stuff
An extinguished Kindle is of no use
When I travel with my original Amazon Kindle I am content to know that I have more ‘content’ than I could ever read if I did nothing but read for two weeks straight. It’s still a bit aggravating that during … Continue reading
Follow that brand – Twitter brand followers are more likely to buy
Companies who develop a strong Twitter following online have a better chance at increasing sales according to a recent study conducted by Constant Contact and research firm Chadwick Martin Bailey – http://bit.ly/tZIZql. The survey studied the buying habits of fewer … Continue reading
Happy Holidays – have Americans finally learned how to do more with less?
Most Americans have been impacted by the difficult economic times that have occurred since 2008 (or even earlier for some). Being a very resilient sort, Americans have adapted to the difficulties in many different ways. American consumer holiday spending has … Continue reading
Why isn’t there a current advertiser tab on newspaper and magazine website home pages?
While I was thumbing through the newspaper this morning (yes the analog printed version) I was again thinking about switching to a tablet or e-Reader subscription when our current subscriptions expire. As I moved through the paper I noticed the … Continue reading
The metamorphosis of Hyundai – a study in changing brand perception
In the 1960’s the phrase ‘Made in Japan’ was not a positive one. At the time Japanese manufactured products such as televisions and transistor radios were known to be cheap and likely to break or break down. The Japanese worked … Continue reading
Google buys Zagat – it should have bought Yelp
I have been familiar with and have used Tim and Nina Zagat’s restaurant guide for more than twenty years. I’ve long since given up the printed books for an on-line subscription which offers me access to Zagat reviews for restaurants … Continue reading
Posted in Best business practices, Marketing stuff, Social Media, Technology
Tagged AdAge, Google, Location based services, Nina Zagat, Tim Zagat, Yelp, Zagat
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Steve Jobs has also changed video games forever
I try to follow the developments in the videogame industry since my son is finishing up his course work to become a video game developer and designer. Much of the talk of the past week (aside from hurricanes) was about … Continue reading
Marketing in the age of specialization – can it hurt to be too specialized?
One of the great things about being in a city like New York and working in Soho in particular is the endless amount of good and great restaurants. The availability for virtually any kind of ethnic or type of cuisine … Continue reading
The Way I See It - Mark Kolier 