Category Archives: Communication

Zynga and Yelp – did you buy in?

Posted on March 5, 2012 by markkolier

Yelp.com had a very successful IPO last week with shares jumping 64% in the first day of trading last Friday – http://usat.ly/zrYhvu. The offering valued Yelp at $900 million. Yelp.com with 66 million monthly users had 2011 revenue of $83.3 … Continue reading →

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The Target.com website has nothing worth buying

Posted on March 2, 2012 by markkolier

Have you ever gone to the Target.com website? I had a couple of Target gift cards from the holidays and there’s no Target store all that close to where I live. So I finally decided to try to use the … Continue reading →

Posted in Brand Advertising, Communication, Customer Experiences, Marketing stuff, Technology | Tagged , , , , | 2 Comments

Are you a correct spelling snob?

Posted on February 22, 2012 by markkolier

I admit it I am an unabashed correct spelling snob. I am not proud of this since there are not any good things in being termed a snob. Obviously when people write they should use the correct spelling of a … Continue reading →

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Cutting the cable cord but not the network cord – the crowdsource knows the score

Posted on February 15, 2012 by markkolier

Today (Valentine’s Day 2012) a company called Aereo announced (Barry Diller of IAC did the announcing) in the NY Times Media Decoder blog from Brian Stelter http://nyti.ms/y5uJfZ it will begin offering a new television service that will stream local television … Continue reading →

Posted in Advertising, Communication, Entertainment, Innovation, Living in the World Today | Tagged , , , , , , , , , , | 3 Comments

When will a LinkedIn Profile replace a resume?

Posted on February 8, 2012 by markkolier

I have looked at many resumes over the years. Most of them are conventionally boring as if a resume writing service had advised the candidate to play it safe. Consequently most resumes are anything but memorable. Your resume should supposedly … Continue reading →

Posted in Best business practices, Communication, Living in the World Today, Social Media | Tagged , , , | 5 Comments

Super Bowl XLVI was great – the ads not so much

Posted on February 6, 2012 by markkolier

Giant fans are still rejoicing this Monday morning following an entertaining and closely contested Super Bowl. The drama went down to the wire and when Tom Brady and the Patriots were facing a 3rd down and 16th and Brady connected … Continue reading →

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People have no time to be idle

Posted on January 23, 2012 by markkolier

I saw it again last Saturday night. At the restaurant where my wife and I were sharing a nice dinner on a snowy Saturday night there was a couple at the next table who spent a good part of the … Continue reading →

Posted in Communication, Customer Experiences, Living in the World Today, Technology | Tagged , , , , , , | 3 Comments

Verizon’s convenience fee back off – was it all part of their strategy?

Posted on January 4, 2012 by markkolier

Mobile communications companies share the collective animosity of their customers. It does not matter if you are an AT & T subscriber, T-Mobile, Verizon or any other provider. The customers that stay with you are choosing you for one of … Continue reading →

Posted in Best business practices, Communication, Mobile Communication | Tagged , , , , | 2 Comments

I will again spend my New Years Eve without Dick Clark

Posted on December 30, 2011 by markkolier

I don’t have anything against the American legend Dick Clark. In fact I briefly met him at an event about ten years ago and found him to be a nice and friendly man. I don’t know about you, but watching … Continue reading →

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Ten things about advertising that make me wonder

Posted on December 23, 2011 by markkolier

Stuart Elliot of The New York Times writes the advertising column and periodically has 20 questions about advertising. I decided to come up with a few of my own. 1) Why are there ads in the subway with QR codes … Continue reading →

Posted in Advertising, Communication, Marketing stuff, Mobile Communication | Tagged , , , , , , , , | 2 Comments