Tag Archives: World of Warcraft

Zynga and Yelp – did you buy in?

Yelp.com had a very successful IPO last week with shares jumping 64% in the first day of trading last Friday – http://usat.ly/zrYhvu. The offering valued Yelp at $900 million. Yelp.com with 66 million monthly users had 2011 revenue of $83.3 … Continue reading

Posted in Advertising, Communication, Living in the World Today, Social Media, Technology | Tagged , , , , | Leave a comment

Why does Activision/Blizzard want to pull the pants down of its members?

Activision/Blizzard’s online role playing game World of Warcraft (WOW) continues to amaze me. With more than 11.5 million monthly subscribers it is one of the most successful online gaming models ever created. This past Tuesday Blizzard announced a new feature … Continue reading

Posted in Customer Experiences, Marketing stuff, Social Media | Tagged , , , , | Leave a comment

MW2 – Modern Warfare is winning the sales game

So maybe you are skeptical that content matters? Here’s food for thought. According to Broadpoint AmTech analyst Ben Schachter Activision’s Call of Duty: Modern Warfare 2 had already sold over 1.2 million copies the first day of release in the … Continue reading

Posted in Customer Experiences, Marketing stuff | Tagged , , , , , | Leave a comment