One random reason I love baseball

March 26, 2020 was supposed to be MLB’s opening day. Weeks ago all baseball fans learned that the 2020 season would be delayed due to the novel Coronavirus. Still all day on the 26th I was thinking about how much I wanted to watch baseball games. Not just my team – the New York Mets, but any games I could watch or listen to. Sadly, all we had yesterday were the memories of seasons past.

I am also working on a piece about the 1920 baseball season. One of the most amazing and yet tragic seasons in the history of the game with a batter being hit in the head and subsequently dying a couple of days later – the only player to die on an MLB field. For those interested his name was Ray Chapman.

My friends and family tell me I have a good memory for sports trivia. I take that as a compliment while at the same time knowing there are so many people who are much better at sports trivia than I am. I do have many vivid memories and I’m sharing this one.

The year was 1975 and the place was Shea Stadium. An August 24 doubleheader without the Mets playing an inning. It was between the New York Yankees and the California Angels. I went with some friends from high school (and oddly enough I cannot exactly recall who was with me!), and as a teenager living on Long Island I don’t recall how we got there since I was not yet of driving age but maybe one of my friends drove. I don’t believe we went by Long Island Railroad but it’s possible.

Wait you say, why were the Yankees playing in Shea Stadium? Well in 1974 and 1975 the Yankees played all of their home games in Shea Stadium while Yankee Stadium – the house that Ruth built, was being renovated. After all, the original Yankee Stadium was built in 1923.

I remember it was not a nice weather day with rain intermittent throughout the day. I do remember that Nolan Ryan (former Met) started game 2 of the doubleheader. And I will remember it as the day I became a huge Graig Nettles fan. There was much about that doubleheader that, once I went back and looked at the Baseball Reference Guide, I did not remember about the games. James Thurber (and I thought it was Ring Lardner) had it right when he said, ‘You could look it up’. So, look it I up I did.

The up and coming 1975 Yankees were above .500 at 64-63 at this late point of the season. The oft-moribund Angels were 59-71 coming into the doubleheader and the division was ruled by the Oakland A’s and the rising Kansas City Royals. In fact, the following season it would be the Yankees and the Royals that would play an exciting AL Championship series highlighted by Chris Chambliss’ walk-off, series ending home run. (The Yankees would go on to be swept in the World Series by the Big Red Machine. Hey, I told you I was a Met fan).

Besides Nolan Ryan, who the Mets unceremoniously traded in 1971, (for Jim Fregosi in one of the Mets worst trades ever and they’ve had some bad ones), the Angels had another terrific starter in Frank Tanana who later on in his career would pitch for the Mets. On this day Tanana was at the top of his game leading the Halos to a 9-0 complete game shutout of the Yankees. Rudy May started for the Yankees and did not make it to the 4th inning.

There were a number of notable players in that doubleheader for both teams. For the Angels, future Yankee Mickey Rivers (Mick the Quick), and future Met manager Bobby Valentine were in the lineup for game 1. The Yankees featured some very good players, Bobby Bonds leading off, Sandy Alomar batting 2nd, Thurman Munson behind the plate, Lou Pinella in the outfield, the aforementioned Chris Chambliss and Graig Nettles, (I never could figure out why it was spelled that way as it always seemed like a mistake to me. Did his parents mean to call him Greg or Craig?), and it even featured a pinch-hitting appearance by 1970 MVP Alex Johnson. I’ll bet you forgot all about Mr. Johnson. But on this day Mr. Tanana was too good.

Game 2 stats show that the announced crowd was 30,000 but in 1975 single admission doubleheaders counted the fans in place for the first game and did not bother to recount the second game. If there were 10,000 people left in Shea for the 4pm start to game 2 I’d be surprised but sadly in this case, you cannot look it up. For this reason, my friends and I were able to move down into the field box seats off of third base. We didn’t even have to grease the seat usher as it was kind of misty and just not nice and there not many people even in the field boxes. We thought this was the greatest thing ever to get to sit right near the field and watch Nolan Ryan fire 100 mph heaters.

Tippy Martinez (players had better nicknames back then IMO), started and went 7 1/3 innings for the Bombers, with lefty fireman Sparky Lyle coming in to pitch the last 1 2/3 innings. Ryan was his usual impressive self in striking out 8 in 6 innings yielding 6 hits, 4 walks and only one earned run. But the one of the random reasons I love baseball happened in this game and I am certain to never forget it.

The Yankee third baseman, All-Star Graig Nettles was a renowned power hitter smashing 390 career home runs, driving in over 1300. His lifetime .248 hurts his HOF chances. Yet more than anything Nettles was a terrific fielder. He was up with the very best in the league and that included an aging but still very good Brooks Robinson for the Orioles. Nettles would win back to back Gold Gloves in 1977 and 1978. However, this second game of what was a literal slog, was probably the worst defensive game of Nettles’ career. He made not one, not two, but three fielding errors! In fact, in the 5th inning he booted consecutive ground balls for two errors on two plays! He topped that off with yet another error on a grounder in the 7th. The field was chewed up enough that the Yankees as a team made 6 errors that day.

But for Nettles, the errors were almost inconceivable and a fan just a few rows away would not let Nettles hear the end of it. Using quite consistently colorful language highlighted by ‘Nettles you suck’ which he must have said twenty times, everyone and I mean EVERYONE could clearly hear the fan, (no doubt including Nettles) berating Nettles who kicked the dirt a couple of times after booting one of the ground balls that came his way.

As a result of the miscues the Yankees trailed for the entire game and when Nettles came to bat to lead off the bottom of the 8th inning against veteran pitcher Dick Lange the Yankees trailed 4-1. Our perturbed fan was at the top of his lungs screaming at Nettles about how MUCH he sucked. My friends and I all thought this was incredibly funny.

What happens next still gives me a thrill. Nettles leads off, digs in, and blasts the first pitch of the inning far over the right field fence – a no-doubter home run. On his slow trot around the bases he starts heading toward third base of course facing all of us and with just the right amount of flair, smirks, and flips off the berating fan as he approaches third base rounding for home. We went absolutely nuts! As did the other 30 or so fans (it seemed) sitting nearby. I’ve been to some special moments at baseball games – game 3 of the 1969 World Series, Game 6 in 1986, and this moment is as indelibly etched in my memory as any I’ve ever been to.

After Nettles’ dinger, apparently, (while I was there I did not remember what happened after) a back-up catcher named Ed Hermann (no not the actor) also hit a home run bringing the Yanks within a run but alas that was as close as they would get that day as the Angels swept a pair from the Bombers.

So, one of the most memorable days I’ve ever had at a ballpark was NOT watching my team play, and it was not about the winning or losing a ballgame. It was the game within the game and that day Graig Nettles of whom I was not a fan prior, became a big winner in my eyes and I was a fan of his forever after. Kudos Graig, kudos.

Here’s hoping the sound of ‘Play Ball’ will be heard on MLB fields by Memorial Day. I really miss the games.

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Road trip over – back in the office

The five-day trip back east from the California desert was a breeze.  We drove not more than 10 hours in any one day. Most days were between 8 and 10 hours.  Weather was not an issue at all which was nice in comparison to the drive westward which featured snow and ice in the Pennsylvania mountains as well as the Rocky Mountains west of Denver.

There’s lots of time to think while viewing the spectacular scenery that is seemingly omnipresent in the United States.  The trip last week had me thinking a great deal about Coronavirus and how its spread would have affected our trip had domestic travel restrictions been imposed.  As of early March, I feel that some sort of travel restrictions is coming in the U.S.

We have clients in Asia and the impact of Coronavirus on our business and our friends and colleagues is gigantic.  No travel out of the country is the policy for many of our Asian colleagues.  Shares of the video conferencing platform skyrocketed last week as being able to see the person without risking infection is now more important than ever before.

Back around 1980 there was a transit strike in New York City.  Women in the workplace had become a common thing.  These women however were still of the mind to wear heels while commuting to the office.  (Not to mention nylon stockings).  When the transit strike occurred, people had few options and walking was one of them.  I remember the photos of people crossing the Brooklyn Bridge and the women were all wearing tennis shoes and they would change to their heels once in the office.  After the transit strike was over, most women continued to wear the tennis shoes since they are imminently more comfortable and just better. The behavior changed.  Commuting was never the same

The Coronavirus might be the spur for video conferencing and video calling to become commonplace.  FaceTime aficionados have to imagine that there are hordes of people who simply do not have FaceTime since they are on an Android platform and don’t have a default video calling option. I am a believer that being there is the best thing, but video calling is the next best thing.  Before holograms become the norm that is!

Driving through Texas for almost two days, we looked for the border wall that we noticed two years ago but for some reason this time we could not see it at all despite looking hard.  We were stopped in Arizona one time and asked if we were American citizens. We answered yes and then were waved through and continued on our way.  That was the only unscheduled stop.

Working while on the road just gets easier and more familiar.  I’ve not tethered my laptop to my phone, but I use my tablet all the time.  Before leaving in the morning and when we arrive in the early evening a solid hour of email keeps me up to speed since I have been replying in real time virtually all day.  And one of the most interesting things is – people stop thinking about where you are and just work as if you are in your normal office location. Wherever I have an internet connection and a keyboard I am ready to work.

The potential spread of the Coronavirus in the U.S. will test people’s and company’s abilities to manage NOT being in the office.  I hope the impact on people’s health will be minimal but am also fascinated as to how it might change the way we work.  If my guess is right Coronavirus will untether more people from a physical office than anything that has happened before.

If you think you could never take a road trip AND work AND be out of the office for 6 weeks, that may be true now, but it will hopefully be less so in the future.

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On the road again

The call of the highway is always there for me.  Fortunately, my wife seems to enjoy long road trips as much as I do.  I’ve written about long road trips on a few occasions and as it’s the day before the first day a 3,000-mile drive, I am a bit nervous, excited and as my Dad would say ‘keyed’ up.  I actually wondered about that expression and found this:

The etymology or origin of the phrase is from the limited movement mechanical toys like the clapping monkey, which had a coiled spring inside that you wound up like an old-fashioned alarm clock, using a key in the back.

A monkey huh?  Ok I feel something like that, I guess. Working while living is better than living while working. And it’s something I’ve been doing for a long time. It’s kind of a thing.  Managing ongoing projects while out of the office is one thing, being in the car for 8 hours a day (more or less) is quite something else. It’s very different when you are not on a true vacation.  Work goes on and on. The way you work can change. Driving long distances does afford the opportunity for deep thought and the changing perspectives of the drive, I find, helps me look at things…differently.

I am surprised at my anticipatory excitement. It’s not like I haven’t done this for several years as this may be four or more years of long mid-winter excursions either west or south of New York City. Because I’ve had this trip to look forward to, the fact that it’s mid-January, mid-winter, has not really bothered me at all as I knew I was ‘Getting out of Dodge’.

Not everyone has the same appreciation for road trips as me. It’s amusing that even as recently as this week, when I mentioned that I was heading out on the road and would not be back in the area for over a month, people said – ‘You’re driving??!!’  As if that was an insane proposition.  This is invariably followed up with ‘I could never sit in a car for that long’, or ‘Why not fly and rent-a-car?’.  In truth you DO sit in a car for a long time and sometimes my back gets sore. Duh. Stretching and walking whenever possible helps. When I was 20 I could (and at times did) drive 16 hours a day by myself. I don’t do that anymore.

I think my apprehension/excitement is due in part to the uncertainty of the road. With today’s technology we are more secure than ever.  Planning the route, deciding where to have lunch and or dinner in various cities across the U.S., finding a hotel on the road, are all so easily managed with our handy little smartphones.  But there’s still some uncertainty. The car is fine, has been checked out, and should be fine for a 7,000-mile round trip. Of course, you can’t be 100% sure. Then there’s weather. Before we even leave, we have to consider that the weather on day 1 is not forecast to be good at all with snow and rain. We’ve built an extra ‘travel’ day in our schedule for that reason.  It’s uncertain.  That’s actually kind of exciting.

I look forward to the mornings on the road.  I’ve always enjoyed driving out at 7AM or even earlier as the sun rises.  It all kind of makes me feel a little pioneer-y, though a lot warmer than they were. Mostly I just like the idea that things for the next month or more will be different. I am not exactly sure how it will all work out but want to see how, and that’s what keeps me moving forward.

And for what it is worth, my clients can have confidence that I am thinking about their business all the time. Maybe too much of the time!



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Most jobs that can be done by a robot are not good jobs

All jobs that can be done by a robot instead of a human are, ultimately, vulnerable jobs.  That does not mean that all of those jobs SHOULD be done by robots.  The race for technological innovation has always been linked to human beings collective and individual behaviors being disrupted.  Even if we understand, it remains a very uncomfortable concept.  If you swap out the word android for robot it gets even scarier.

When I think about some of the jobs that I have seen go by the wayside in my lifetime, I often feel nostalgic.  However, once that nostalgic feeling passes it generally is apparent to me that those jobs were probably not good jobs the way people like to define good jobs today.  Perhaps it’s best if I give my personal definition of what constitutes a good job.

  1. You are for the most part engaged and interested in and with the work you are doing and the people with whom you interact on a day to day basis.
  2. You are paid somewhat commensurately with your contribution and experience and that amount is sufficient to pay for once and future living expenses.
  3. You have opportunities for career growth.

I realize I am casting a wide net in being so general but there are far too many opinions on engagement, compensation, and growth opportunities both personal and professional to which would be a deep discussion in and of itself.   And what constituted a good job fifty years ago would not and should not necessarily be the same.

What today would not be a good job in my mind?

  • Highway and bridge and tunnel toll collectors. Once a necessity, they are now a true dying breed.  Sitting or standing in booth for 8 hours receiving and handing over money and receipts while briefly interacting with people is not a good job and really it never was.
  • Gas Station attendants. This was a better job than a toll taker as it came with more interaction with the customer, but once drivers learned to pump their own gas the cost of having gas stations attendants became unnecessary. 
  • Truck drivers. There’s been so much talk about the huge amount of truck drivers in the United States who every day are more in jeopardy of losing their jobs to self-driving trucks.  There are more than 3.5 million truck drivers in the United States.  That’s more than 1% of the entire population!  The idea that driving a truck is a good job has always been lost on me.  Sure, you can be your ‘own’ boss.  Yet sitting (and then sleeping) in a cab for 12 hours a day combined with the monotonous nature of the job can no longer be considered a good job.

I left out low-paying customer-service oriented jobs like fast food, working at a big-box store or being a Lyft or Uber driver (since driverless cars will take most of those jobs anyway).  All involve interfacing with the public making the shift to robots more challenging.

How about Stadium ushers?  Not too long ago there were lots of stadium ushers.  You paid for a ticket, went to the ballpark and then were ‘shown’ to your seat which was ceremoniously wiped off with a dirty towel and you tipped the usher.  It was a pretty great job for the ushers as they also had the benefit of seeing the ballgame for free.  There do not appear to be as many today.  Was being a stadium usher a good job?  Yes in some ways.  Was it necessary?  In my view yes since it helped improve the ticket buyer’s experience (at least theoretically).  But clearly there was no opportunity for future growth and for most that was just fine.  You could be an usher for fifty years or more!

Not to go all sci-fi on you, but androids (robots) will eventually look like humans and perform robot functions and jobs.  But I feel that jobs in which people have need to regularly interact with customers (people) are not and should not be ceded to robots even if some companies might find that tempting.  Human interaction will be increasingly important in the coming age of AI, Androids and Robots.  When you eat in a restaurant the experience would be vastly different (and sterile and inhuman) if an android waiter took your order and brought your food.  At least then you would not feel bad about not tipping.

How about using robots/androids as schoolteachers?  Is it that horrifying?  Schoolteachers remain among the most underpaid group in the United States.  The various demands on teachers make it difficult for them to connect with each and every student.   Could an android teacher (who never gets tired or needs a day off) do better?  Would an android teacher not be able to recognize the ‘human’ indicators given off by students?  It’s too easy to think that an Android schoolteacher would be so inhuman that it would ultimately lead to society’s downfall.  Iterative artificial intelligence has already proved to outperform human beings in a variety of tasks and evaluations.  Emotionally I want human beings to teach my children.  But we’re a far cry from the days of the one-room schoolhouse and my intuition tells me that fifty years from now the way we will teach schoolchildren will be hardly recognizable to people of today.

Yet here’s the thing, being a teacher is in my opinion a GOOD job!  At least except for the low-pay aspect.  Being part of a community, helping students learn and positively influencing (ideally) the lives of students and their families is a giant responsibility societally and otherwise.  However, the notion that a teacher might get their degree and start teaching the 3rd grade at 23 years old and to continue doing that for 30 years without a large amount of additional training is an outdated concept at the least.

A good job once meant that you got paid on time for an ‘honest day’s work’ (whatever that meant), didn’t require much (if any) overtime, and was secure as long as the employee’s performance was not deemed consistently substandard.  This goes back to the Greatest Generation and was adopted by Baby Boomers and Gen Xers.  Today few people expect to work for a company for ten years much less twenty or more.  The era of ‘worker free-agency’ is quite possibly the future where contracts are shorter, and people come and go with a certain amount of interchangeability.  This will make building company and corporate teams more challenging.  Not to mention accustoming people to always working without a net underneath.

At one time it was thought that being a cigarette girl was a good job.  I don’t imagine many people would think that today.  The idea of what constitutes a good job changes with time.  And as such, so must we all.


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Why I have always underestimated the benefits of bowling

Gallery-Entrance_700x700_acf_croppedNot far from where I live in the NYC suburbs, a new mall has opened which in and of itself is unusual in the U.S. today.  It’s easy to write about the demise of malls which has been mostly the result of the behavioral changes of Americans over the past fifty years.  Bowling in some ways has mirrored the heyday of malls as has its subsequent fall from being a pastime.

One of the ‘experiential’ stores that has opened at the new mall is a ‘classy’ and chic bowling place (not an alley) called Pinstripes, that serves quality food and drink.  I’ve not yet visited but my son has, and he reported that it was much nicer than he expected and will definitely go back.  There are just over a dozen units listed on the website.

The idea of bowling being part of a mall is not a new thing.  A number of years ago I visited a bowling place in a mall in Tampa called Splitsville, which was much the same concept – a bit more upscale, billiards, quality food and drink.  I thought that concept was cool and might catch on.  Splitsville is still around but only a half dozen units appear to be in operation.

From www.bowlingmuseum.comDuring the 20th century bowling gained rapidly in popularity.  In the early 1930’s after the end of prohibition, beer companies were looking for new venues of advertisement. Many teamed up with the Bowling Proprietor’s Association (BPAA) to promote their brand through the sport of bowling. Companies like Pabst, Hamm’s, Stroh’s, Meister Brau, Falstaff, and Anheuser-Busch sponsored semi-professional teams. The height of popularity for the beer teams was reached in the 1950s when bowling became televised regularly. Names like Dick Weber, Don Carter, and Ned Day became household names as these bowlers reached stardom.

The invention of the automatic pinsetter really helped bowling become a popular sport in the 1950’s and 1960’s.  Particularly in colder climes.  People would sign up for bowling leagues where they would commit to showing up for 30 weeks on whatever night(s) and they’d bowl.  I know you’ve seen pictures.   I used to go bowling a few times a year but if I’ve bowled 5 times in the past 10 years I’d be surprised.  I am neither a good nor bad bowler and am completely fine with that.  Which is notable since there are few things in life about which I feel that way.

When I thought about it there are several things I like about bowling.

  1. Bowling is easy to learn and do for people from 4 – 100+
  2. Nobody cares if you are a lousy bowler. Once you have a couple of beers or drinks you care less too.
  3. When going out with a bunch of people you can never really tell who’s a surprisingly good bowler, or who’s a terrible bowler. Of course, as I noted above for some reason in bowling, nobody cares.
  4. Bowling does not take long and wearing the shoes is actually kind of cool even if you wonder who might’ve worn them last. But ignore that.
  5. If you lose at bowling, nobody cares.
  6. If you win at blowing, still nobody cares.

I have a hard time coming up with something to do with family, friends, and even business co-workers and associates besides bowling, that would be less aggravating and more fun.

Today many bowling alleys (I guess they are still called that), are quite a bit different from the musty, dirty, and dank places that were all over the U.S. for such a long time.  League bowling is not nearly as popular and renting lanes for an hour or more is becoming the standard.

Since it’s the holidays and families can sometimes spend just a little too much time together, allow me to recommend an excursion for all to an updated bowling center.   You will laugh more than you thought, and nobody will be aggravated with one another and people will have a good time.  Hopefully that bonhomie lasts throughout the holidays and into 2020.

Merry Christmas, Happy Hanukah, Happy Kwanzaa and my best wishes for a healthy and happy new year.


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Not all Boomers are OK Boomers

Memes can be funny and cutting at the same time.  But they can also generalize to the max. Given that I am a baby boomer I am very aware of the different ways Boomers process and react to the current work environment.  Because of the way Boomers came up through the ranks can be so different it cannot be expected that all end up feeling the same way.  That’s true of every generation before the Baby Boomers, and will be true for generations yet to come.

The article on NPR here addresses some of the general cluelessness of Baby Boomers.  I laughed a bit when I saw one millennial wrote that a Boomer with who she has casual professional contact noted ‘you look good today’.  And her reaction was – “And I’m like, that’s such a weird thing to say…”   So, by extension it’s a bit creepy to have someone you know note that you look good today?

As a late Boomer, here’s something that I am struggling with. Sometimes I compliment other men on their clothing, shoes or watch.  I have in the past (and not the distant past) complimented to women that ‘I liked your outfit’ or shoes or hair or whatever.  It didn’t seem creepy since it was simply meant as a genuine compliment, but now it’s viewed as creepy?  Times change.  We all must change with them.  But please excuse my sensitivity to an all-encompassing dis that is actually far from accurate or universal.  To wit, I still feel confident in holding doors open for people (men and women) and car doors for women (I’ve rarely done that for a man who wasn’t a relative).

Like every generation, Boomers come in ALL shapes, sizes and varieties.  It never dawned on me how it would be to be part of the ‘older’ and ‘out of touch’ generation.  For a long time I felt Boomers were kind of cool.  And it was more than just going to Woodstock.  Yeah, yeah, I know those days are over and people know that was a long time ago, but sometimes it’s ignored that not all Boomers behave in the same way.

‘OK Boomer’ lumps all Boomers together as one.  There are plenty of clueless Gen X’rs, Millennials and Gen Z’rs too.  To some degree people are all products of the environments in which they have experience.  Times and attitudes change, and some people are better at adapting to those changes than others.  Looking at life in the 1970’s and 1980’s via the lens of the 2010’s is going to reveal unenlightened viewpoints.  As would some of the American attitudes of the 1930’s and 1940’s might have looked to the subsequent Boomer generation.

30 years from now when the oldest millennials approach 70 years old some of the current viewpoints and attitudes will seem out of touch.  Meanwhile a meme has been born, and cashing in on it will have to happen in a hurry before OK Boomer becomes a forgotten phrase.

It cannot come soon enough for me.

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Flying without Free Wi-Fi isn’t as fun

Last Friday I flew on Delta to Florida and back up on Southwest Sunday morning. Neither plane had a video screen, both had an option to purchase Wi-Fi for the flight. Neither airline made me happy. I do appreciate the low prices generally offered by airlines and have written about the idea that airline costs are lower than they were 30 years ago. But costs are going up and services continue to be taken away.

I haven’t yet gone out of my way to fly only Jet Blue, which has had free Wi-Fi on its flights for nearly two years. But I am starting to think about it. Be assured that I won’t cut off my nose to spite my face as the saying goes, by paying more on a non-Jet Blue flight than the cost of Wi-Fi.

Airlines continue to find new an unusual ways to generate additional revenue. Like charging $15 for early access overhead bin space. You have Frontier Airlines in 2014 to thank for that. United this week reported that overhead bin space was being increased and that now you would pay $15 for it.

Not having video screens on planes is fine as that helps the airlines keep costs (fuel and system maintenance) down. But ALL planes should be equipped with Free Wi-Fi. No it’s not an inalienable right, but it should be standard. And at the same time it mollifies the passengers and keeps them quiet. Planes have never been quieter since nearly everyone is wearing headphones and watching something. Yes some still read but they’re quiet too!

When Jet Blue launched its Free Wi-Fi I posted that it was a smart move and would have to be followed by the other airlines. Nearly two years later I am amazed that this hasn’t yet occurred. Eventually all will feature Free Wi-Fi as the world and airline passengers will demand it.

When first boarding the plane this past weekend, I did not notice Wi-Fi being available and noticing that there no screens I started to think that I was flying back in the 1970’s and 1980’s. Those were the days of dumb flights. And free but lousy food service. So at least Wi-Fi was offered and there was ‘Free’ content provided by the airline in the form of movies and TV shows etc.. But why both airlines were compelled to charge $8, (or more) for Wi-Fi still mystifies me.


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The key to survival is embracing your professional struggle

Most mornings I drive to a train station and hop on a commuter train heading to New York City from my town in the suburbs. I have lots and lots of company doing the same thing every day. Sometimes I see someone older than me getting on the same train heading to work just like me.  I used to think that it was a shame that that person was still commuting after working for so many years. Today it impresses me.

When I was younger I, like many, believed the goal was to be ‘done’ and retired at as young an age as possible. Getting down about the day-to-day professional struggles was something to try to avoid. What I’ve come to realize is that the daily struggle itself is something to embrace and not eschew. When you stop having to struggle with professional challenges (being very specific since there are many challenges physical, mental and otherwise that you always wish to avoid), there’s a good chance that you begin to lose your professional edge on the road to your likely future professional irrelevancy. That’s the way it goes for most people once they retire. There’s lots more ‘free’ time, but also there’s the loss of connection and energy that one gets from testing oneself on a daily bases.

Life is an unending series of challenges. We humans want to make things easier, for ourselves, and the people we care about. That’s always a good goal, but believe it or not we should not want to make things TOO easy. Overcoming challenges is fundamental to a feeling of accomplishment and personal growth. Why would you EVER want to stop doing that?

I am not blowing smoke here and realize that there are many circumstances where ‘embracing the professional struggle’ would seem laughable. When you have a lousy boss, or a less than stellar product or service you have to represent, or a totally dysfunctional team or situation, it’s just a pain in the neck every day. Yet you can manage to find ways to work around the problems to make it at least tolerable and in that process can learn something about yourself. Lifelong learning is something in which I strongly believe.

People work because they have an ongoing need to ….SURVIVE! When lucky people win a lottery (or an inheritance) most often the first thing they say or do is quit their job. Figuring out what to do next is often a bigger problem than they might have imagined. When I talk with my friends and colleagues about what they will do once they stop working at their current job, I ask them about what they plan to do ‘next’? At times it’s as if they’ve not really considered anything aside from stopping what they were doing. Which is fine. But stopping altogether means giving up the struggle and in the process you are giving up much more than you ever thought.

Work, struggle, win, lose, fight, decide to not fight now; all of these are part of a professional life and all combine to give your life meaning and forward motion. Struggling is key to your survival – now and forever.

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Offers that don’t motivate devalue the brand

Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important but not equally important. I’ll reveal the standard a bit later on but will focus on offers. Smart marketers know good offers motivate and compel action. But what about lukewarm and even lousy offers?

There are marketing efforts don’t make compelling offers. But they make them anyway. Take Lyft for example. I am not a regular Lyft user. I expect that I have less than 20 Lyft rides in a year. I expect that Lyft (a service I prefer over Uber for several reasons), has all the data on me from all my rides on Lyft over the past few years. Yet the offer Lyft continually makes (to me at least), is 10% off on up to 10 rides in the next week or two weeks etc. As if that would motivate me to choose Lyft rides more often. If my average ride is $10.00 Lyft’s offering me a whole dollar off is entirely un-motivating. For me it seems even a little desperate. My hope is that Lyft has evidence that this works with other riders, motivating them to choose Lyft either over Uber, a taxi or some other ride service, but call me skeptical.

What could Lyft do offer-wise that would be motivating? How about take 5 rides and the 6th one is free? Or 3 rides and the 4th one is free? And give me a month to do it since my behavior shows that I am unlikely to go from 1 ride a month to 10. If the idea is to get me to be a more regular rider something more compelling has to be put in front of me.

Hotels are not particularly good at making compelling offers either. Giving me a ‘free night’ after I’ve spent 3 or 4 nights isn’t an awful offer as potentially ‘saving’ more than $100 is attractive. Until you remember that you’ve already spent several hundred dollars at a non-discounted rate to get that deal. I don’t remember ever jumping at an offer for a ‘free’ night as almost all the time it’s not the best deal available.

Less than great offers do not reflect well on brands. I feel that if a compelling offer is not on the table, most brands are better off not making an offer at all. Deliver a great customer experience on all counts, don’t promise more than you can deliver (over-deliver as my colleague Brian Kurtz will tell you), and let the chips fall where they may.

And the answer to the question is – list always takes precedence over creative and offer. You can have a great offer or deliver great creative to the wrong people and it will most likely fail.

Offers that don’t motivate are not worth making.


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Electronic delivery might be too inexpensive

At the beginning (way back in the 1990’s), when people began to access the World Wide Web, many services were ‘FREE’.   Different industries were impacted to varying degrees. Publishers of printed materials like newspapers and magazines can tell you all kinds of stories about how it ‘used to be’ and their own response to putting their content out digitally at the same time as it was being printed and shipped. Many of those publishers didn’t make it and the ones that remain have adapted and will continue to adapt, or they will perish as well.

Most marketers know that giving away something for free and then trying to charge for it later is difficult at best. This does not include free trials since the offer is for a trial period and then there is no longer access provided unless the user pays for it. Pay walls are here to stay but consumers are still adapting to them. The advantages of digital delivery for publishers are many with the most significant being not having to produce or ship anything physical.

Electronic delivery is cheap. You know this because all day long you send and receive text messages, email and social media messages with no concern about how many you send or receive. It costs the same right? NOTHING! But imagine if you paid a small fee to send an email for instance? A penny an email? A penny doesn’t seem like much even if you send 300 emails a day that’s only $3. I truly hope that nobody reading this is sending even 100 emails per day but it’s possible. Enterprise services like Slack and Google Hangouts don’t normally have costs associated with them paid by the day-to-day users as their company covers those costs.

The United States Postal Service has been in dire straits for years. The loss of First Class Mail volume has been going on for years. That’s why the USPS is delivering packages for other companies. After all, the mailman still comes to each residence and business 6 days a week.

At one point in the past 20 years the USPS considered giving each citizen an email address. They even had a revenue model per email. Clearly that did not go over well since you probably never even heard about it. An interesting article from Bloomberg in 2016 notes how the USPS almost became a big email provider.

So electronic delivery remains really cheap. This is great right? Well yes and no. How much more unsolicited email do you receive today than you did years ago? Even with Can-SPAM’s protocols and rules, in my opinion the email senders are way ahead of the regulators. Why not email everybody and his brother since you may pick up a few customers along the way?

And then there’s LinkedIn. Two and a half years ago I wrote a post Who are you? And no I’m not going to accept your LinkedIn invitation. Some commented that I was being overly negative. I actually thought that was fair and that my own experience might be different from others. But it’s only gotten worse. LinkedIn claims to have rules in place to curtail unsolicited offers and invitations. However there’s lots of evidence to the contrary. Every single day (including weekends) I receive offers to ‘connect’ and talk to a service provider who wants to help with ‘warm’ leads, accounting, financial and other services. The solicitors appear to have little to lose in spraying and praying that someone like me will reply and become a warm lead myself. If those solicitors had to pay for each email their behavior would change and they’d use more discretion. And wouldn’t that be grand? (they probably are paying linked in – I can’t imagine it’s free)

For those that do not know, when companies or individuals rent email lists of those they would like to reach out to, they rent the names for an agreed to amount of uses (one or more), and the provider of the email names sends the email to their chosen audience. This way the buyer does not have actual access to those names/email addresses unless someone replies to the email. You pay a fee for that which can range from $.10 per name to more than $.50 per name depending on how refined are the data sets. The more refined the more expensive. This works pretty well and marketers decide on email as a channel based on its ROI just like everything else.

When there’s low cost to send – as in the case of electronic mail and social media messages etc., discretion goes ‘out the window’ as there’s no reason to be discreet. Paint the world and hope you catch a few along the way.   It’s a lousy model and we the recipients of the world feel there’s little we can do about it.

Maybe revisiting charging a sending fee should be revisited? What do you think?


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