Category Archives: Customer Experiences

BP can’t market their way out of this mess

Posted on June 14, 2010 by markkolier

When a company even half the size of British Petroleum has a big problem how they respond to the problem can go a long way toward determining its future. In 1982 Johnson and Johnson had a major problem with Tylenol … Continue reading →

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For the moment Wal-mart is doing the right thing

Posted on June 7, 2010 by markkolier

One story that caught my eye last week was the one reported last Thursday http://nyti.ms/cdKHnH where Wal-Mart is planning to offer eligible employees 15% price reductions on college tuition at American Public University (www.apus.edu) which is a for-profit online university. … Continue reading →

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Louisville Airport’s Altitude Club has the right attitude

Posted on June 4, 2010 by markkolier

We have a client in Lexington, Kentucky that I visit frequently. Flying direct into Lexington from the New York area while possible, is limiting in the amount of direct flights offered and expensive. Since the flight itself is only about … Continue reading →

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Foursquare, Loopt, Gowalla and Shopkick – they can be gamed

Posted on June 1, 2010 by markkolier

Having blogged about it a couple of times, I have also been ‘using’ Foursquare’s location based platform to ‘check-in’ over the past five months. I am dubiously proud of being able to claim that I am the ‘Mayor’ of the … Continue reading →

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Good Apple/Bad Apple

Posted on May 21, 2010 by markkolier

It is said that revolutions happen one moment at a time. Steve Jobs and Apple Inc. have been consistently gone against the grain and in so doing created a company and I daresay even a movement counterculture based on the … Continue reading →

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Is Jeff Hayzlett leaving Kodak at just the right time?

Posted on May 18, 2010 by markkolier

On May 28th Kodak CMO Jeff Hayzlett will leave Kodak to pursue a television career. He has recently published a book, The Mirror Test: Is Your Business Really Breathing? His new television show is likely to be centered on offering … Continue reading →

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Stew Leonard’s gets it right

Posted on May 10, 2010 by markkolier

I’ve lived in Connecticut for more than 18 years. Even before my wife and I moved here we visited frequently. On more than one occasion we stopped and shopped at Stew Leonard’s http://www.stewleonards.com – self proclaimed ‘World’s largest dairy store’. … Continue reading →

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I’m ready for an EZ-Pass smartphone application

Posted on April 23, 2010 by markkolier

I was driving across the Whitestone Bridge headed to Queens, NYC last night, and as I reached for my EZ Pass, (I don’t have it mounted on the windshield so as to not attract attention to it when parking in … Continue reading →

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Travel by rail in the U.S. – getting our ashes kicked

Posted on April 20, 2010 by markkolier

I received an email from a good friend of mine today relating his trials in traveling on business in Europe the past week. Unless you’ve been living under a rock the big story for days and days is the horrific … Continue reading →

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Making your business a destination place

Posted on April 16, 2010 by markkolier

I live in a small town in Connecticut. When I moved here there was an old diner called Orem’s that hailed its beginnings from 1921. You can visit the website – http://www.oremsdiner.com. And inside the place it looked like it. … Continue reading →

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