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Category Archives: Consumer Behavior
Customer Data Profile Appending – the genie is already out of the bottle
The Wall Street Journal wrote about it last Thursday January 30th in an article entitled ‘How a Family Tragedy Landed on a Retailer’s Mailing’ Forbes wrote about it the week prior – ‘OfficeMax Blames Data Broker For ‘Daughter Killed in Car … Continue reading
Posted in Advertising, Best business practices, Consumer Behavior, Data collection, Data driven marketing, Marketing stuff, Technology
Tagged Building customer profiles, customer data, Data appending, data broker blamed, Forbes.com article on daughter killed in car crash, Office Max blaming data broker
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The last days of cash?
There has been much talk over the years about the irrelevancy of the U.S. penny. The report in 2012 from Bloomberg was that it actually costs 2 cents to make one penny. With a nickel it’s just as bad – … Continue reading
Will consumers accept retail credit card surcharges?
Last week I read an article in the December 19th issue of The New York Times describing how credit card companies like American Express, Master Card and Visa are considering altering policies that disallow retailers the ability to charge consumers … Continue reading
Posted in Best business practices, Consumer Attitudes, Consumer Behavior, Customer Experiences
Tagged Amex credit card surcharges, cash versus credit, Credit card surcharges, debit card use retail, Master Card, retail cash versus credit, The New York Times, value cash versus credit, Visa
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The Way I See It - Mark Kolier 