Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

Can I turn it off? Can you?

Posted on June 23, 2010 by markkolier

In case you are wondering the photo is of Ivan Pavlov. Like most of us email flows into my inbox and my PDA at all hours of the day and night. At times I feel I am drowning in a … Continue reading →

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The BlackBerry Storm 2 – an improvement

Posted on June 21, 2010 by markkolier

Since the iPhone remains on the AT & T platform I am just not interested in experiencing the vagaries of AT & T service. That’s why I decided on sticking with BlackBerry in the first place. My first BB Storm … Continue reading →

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The NY ‘Digital Marketing Days’ show that weren’t

Posted on June 16, 2010 by markkolier

I just could not let it go. The DMA bought the trade show DMDays NY (DMDNY) several years ago. Not a bad move and it sort of made sense as a replacement for the now defunct DMA spring show. I’ve … Continue reading →

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BP can’t market their way out of this mess

Posted on June 14, 2010 by markkolier

When a company even half the size of British Petroleum has a big problem how they respond to the problem can go a long way toward determining its future. In 1982 Johnson and Johnson had a major problem with Tylenol … Continue reading →

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The kids are more than alright – Hire them and let them do things

Posted on June 10, 2010 by markkolier

I still enjoy the Who’s 1979 movie ‘The Kids are alright. But in my case the years snuck up on me – the notion that I am no longer the young guy who can outdo my older coworkers and business … Continue reading →

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For the moment Wal-mart is doing the right thing

Posted on June 7, 2010 by markkolier

One story that caught my eye last week was the one reported last Thursday http://nyti.ms/cdKHnH where Wal-Mart is planning to offer eligible employees 15% price reductions on college tuition at American Public University (www.apus.edu) which is a for-profit online university. … Continue reading →

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Louisville Airport’s Altitude Club has the right attitude

Posted on June 4, 2010 by markkolier

We have a client in Lexington, Kentucky that I visit frequently. Flying direct into Lexington from the New York area while possible, is limiting in the amount of direct flights offered and expensive. Since the flight itself is only about … Continue reading →

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Foursquare, Loopt, Gowalla and Shopkick – they can be gamed

Posted on June 1, 2010 by markkolier

Having blogged about it a couple of times, I have also been ‘using’ Foursquare’s location based platform to ‘check-in’ over the past five months. I am dubiously proud of being able to claim that I am the ‘Mayor’ of the … Continue reading →

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The marketing of North Korea – Brand X or Death Star Nation?

Posted on May 24, 2010 by markkolier

When I was growing up print, television and radio advertisements often used comparisons between their Brand (i.e. Ivory Soap) and Brand X. Brand X was meant to not directly poke the competition and the Federal Trade Commission (FTC) did not … Continue reading →

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Good Apple/Bad Apple

Posted on May 21, 2010 by markkolier

It is said that revolutions happen one moment at a time. Steve Jobs and Apple Inc. have been consistently gone against the grain and in so doing created a company and I daresay even a movement counterculture based on the … Continue reading →

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