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Author Archives: markkolier
I’m saying good-bye to my printed newspaper – mostly
A study from Deloitte last week entitled “Readers abandon print for digital platforms but it’s a slow revolution’ really caught my attention. Excerpt from the article: Newspapers — Print plummets: 39 percent of newspaper reading respondents … Continue reading
Screenvision commands a captive audience
Don’t be alarmed but while you’ve been going to the movie theater over the past several years we’ve all been conditioned to accept advertising while we sit and wait for the feature presentation to begin. (OK the endless previews followed … Continue reading
Is Social Media Coming Of Age?
Originally posted on Diary Of A Media Man:
This week was a very tough week for many Americans and particularly for Bostonians. What should have been an annual festive sporting event turned into a nightmare. This post is not about…
Posted in Uncategorized
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Would an advertising agency ever advise to not do advertising first?
Assuming that the true purpose of advertising and marketing agencies is to help drive awareness and sales (not separating clients from their money as it is joked); would an advertising agency ever advise to not do advertising first? I would … Continue reading
Too many Groupon, Living Social, and Google Offers are wearing me out
Anyone that’s followed this blog over the past few years know that I am dubious when it comes to the business models of Groupon and Living Social. Since Andrew Mason Groupon’s now ex-CEO has been forced out, it appears both … Continue reading
Are the best days ahead or behind for public transportation in New York City?
For the first time in over twenty years, four or five days a week I am now commuting over an hour each way (often an hour and a half) to and from New York City. I’ve commuted before and tried … Continue reading
Posted in Living in the World Today, Public Transportation, Travel
Tagged commuting in the U.S., how many people use public transportation in New York City, more people using public transportation, MTA M-8 rail cars, New York City, Public transportation in New York City, Subway fare New York City, U.S. public transportation
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5 ways you should maximize your opportunities – start by connecting the dots
From the time I was very young I enjoyed playing connect the dots. It is such a simple concept. Connect the random dots of similar sizes and the shape of something familiar is revealed. While some connect-the-dot layouts are more … Continue reading
Facebook privacy issues are no laughing matter
When it comes to how I view my online social media behavior I practice the tried and true – ‘Don’t post anything online that you wouldn’t want your mother to see’. This has served me well over the years and … Continue reading
Truth in advertising can make for a lukewarm message
I’ve been watching a little (ok more than a little) bit of basketball recently with the NCAA and the NBA in high season. Since sporting events are among the last events that I watch live on TV I have seen … Continue reading
Posted in Advertising, Brand Advertising
Tagged Around pricing, GMC Acadia, NCAA Basketball, SUV, truth in advertising
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The Way I See It - Mark Kolier 