Category Archives: Sports Marketing

Recreational bowling could use a total brand refresh

Posted on November 19, 2012 by markkolier

          Growing up in the 1960’s and 1970’s bowling was relatively popular and something my friends and I did upon occasion. This was even before we were of legal drinking age. I note that since I … Continue reading →

Posted in Customer Experiences, Sports Marketing | Tagged , , , | 2 Comments

A really cool NBA 2012 Playoff television commercial

Posted on May 14, 2012 by markkolier

Maybe I’ve seen something like it before and cannot remember but the intense ad http://www.youtube.com/watch?v=MZ6N-4p1kLc in which type flashes quickly throughout the 0:30 television spot is highly unusual and highly engaging. I found it haunting and very memorable. For starters … Continue reading →

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Tim Tebow and the Jets – a good marketing story

Posted on March 23, 2012 by markkolier

While I readily admit I am not overwhelmed with Tim Tebow’s prospects as an NFL starting quarterback, he is not without assets that could help my favorite NFL team – the New York Jets. In fact the sting of Tebow’s … Continue reading →

Posted in Entertainment, Marketing stuff, Sports Marketing | Tagged , , , , , , , , , | 4 Comments

Why isn’t professional tennis marketed in the U.S.A?

Posted on March 7, 2012 by markkolier

I’ve been playing tennis since I was a teenager and have been a fan of the game for longer than that. For many Americans professional tennis in the United States is all about the United States Open and little else. … Continue reading →

Posted in Best business practices, Entertainment, Living in the World Today, Sports Marketing | Tagged , , , , , , , , , , | Leave a comment