Category Archives: Entertainment

Now that hockey and basketball are done the NFL is moving back to sanity

Posted on June 17, 2011 by markkolier

Somehow this year in the U.S. the National Hockey League (NHL) season outlasted the National Basketball Association season (NBA). The Boston Bruins of the NHL won their first Stanley Cup Championship in nearly 40 years on Wednesday night. This came … Continue reading →

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Today’s TV newscasters – watch them while they last

Posted on May 31, 2011 by markkolier

With Katie Couric’s departure from CBS News I find it increasingly difficult to remember who the evening anchors are on the national news networks (ABC, CBS, FOX, and NBC). Last night I saw a promotion in the New York market … Continue reading →

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You can’t drive 55 but you can sell to them

Posted on May 16, 2011 by markkolier

The TV upfront season is at hand and the news is that ad spending on television is alive and thriving. One of the big reasons for that is the participation of the 55+ demographic. This group watches a lot of … Continue reading →

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Amazon’s music locker – a good idea that that record labels and publishers want to mess up

Posted on March 30, 2011 by markkolier

Yesterday Amazon.com introduced the concept of a ‘Music Locker’. As a longtime advocate of Amazon I have been following the development of this release and was excited about its practical nature and customer-centric approach. Amazon is trying (unlike its rivals) … Continue reading →

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Is Charlie Sheen a marketing genius?

Posted on March 9, 2011 by markkolier

With a dizzying total of more than 2,200,000Twitter followers in a little over a week Charlie (aka Tiger Blood) Sheen has reset the bar for attracting attention and gaining social media status. Now terming himself “Born small…Winning…Now Huge…Bring It!…unemployed winner…”, … Continue reading →

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Oscar advertising doesn’t resonate like Super Bowl advertising

Posted on February 28, 2011 by markkolier

Three weeks ago (doesn’t it somehow seem longer?) the Super Bowl attracted a record amount of television viewers (and oddly the largest game crowd in Super Bowl history as well). As reported in Ad Age last week the cost for … Continue reading →

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Are the Grammy’s intended as entertainment or to promote music sales?

Posted on February 14, 2011 by markkolier

The easy answer is yes. But what if you had to choose one or the other? Last night’s big winner was the group Lady Antebellum. Twenty years ago the Grammy winners would experience a nice bump in record sales (actually … Continue reading →

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Who will be the winners at Sunday’s Super Bowl Advertising Party?

Posted on February 4, 2011 by markkolier

Well it’s safe to say that Fox TV will be the biggest, if not one of the biggest winners. NFL viewership was off the charts this season and with the bad weather much of the U.S. experienced this winter more … Continue reading →

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Why are people still flocking to movie theaters?

Posted on January 24, 2011 by markkolier

If you’re like me you have well over 100 television channels available to watch at home whether you are a cable or satellite TV customer. Yet I find it remarkable that more often than not it’s difficult to find something … Continue reading →

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