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- There’s a giant difference between professionals and high-level enthusiasts May 10, 2022
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Author Archives: markkolier
I write about baseball on another platform
Please visit at this location. I will figure out what I am doing with thee content on this site going forward but it stays put for now. Thanks for reading https://almostcooperstown.substack.com/
Posted in Marketing stuff
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Will Chatbots replace marketing experts?
Will AI chatbots replace marketing experts? Given the potential (and real) impact on our marketing agency it’s fair to say I am personally interested. I’ve been thinking of Generative AI as a possible tool in the toolbox. I had Chat-GPT … Continue reading
Posted in Marketing stuff
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The democratization of content distribution flattens things
Snapchat (SNAP) is sinking to the bottom of the bowl while Tik-Tok eats its lunch. There are always winners and losers when competing social media platforms (competing for both attention and $) attempt to hold their industry-leader position. When Snapchat … Continue reading
Posted in Content, Content Marketing, Marketing stuff
Tagged Podcasts, Social media distribution, Tik-Tok, UGC
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Major League Baseball’s new rules – A multivariate test that’s doomed to fail
Direct marketers (a group of which I am a proud member) are very familiar with the concept of multivariate testing. For those who may not be completely familiar, multivariate testing is a process by which more than one component or … Continue reading
Posted in Baseball, Direct marketing
Tagged A/B testing, Baseball', Marketing testing, Multivariate Testing
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There’s a giant difference between professionals and high-level enthusiasts
Most people feel they have an idea of what good marketing looks like even if they aren’t actual professional marketers. As a marketing agency we have ample opportunities to hear from family, friends, and yes, even clients on what a … Continue reading
Posted in Professionalism
Tagged Experienced professionals, Expertise, marketing, Professionalism, True professionals
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Buy now pay later is better than a Christmas Club account
The hot marketing term this year has a memorable acronym – BNPL. Buy Now Pay later differs from a credit purchase since there’s zero interest charged whether by future monthly installments or future deferred payment of any type. Keep in … Continue reading
Posted in Marketing stuff
Tagged BNPL, Buy now pay later, Christmas clubs, Future purchases, Savings accounts
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If you’re healthy does your GP doctor ever think about you?
Being in good health is a blessing. People who are not in good health can have frequent encounters with a variety of doctors/specialists. And then there are many that are not able to afford consistent good quality health care. I … Continue reading
Prepare your company for possible sale even if you never want to sell
I was a fortunate enough to be part of a Vistage Group for a number of years. Vistage is comprised of business owners who want to participate in a non-binding peer group that is facilitated by an experienced chairperson. I … Continue reading
Posted in business
Tagged CEO Groups, Family business, Sale by owner, Selling your company, Vistage
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Funnel marketing and low-cost distribution has created message assault!
As a longtime direct response marketer, I’ve often employed regression analysis in order to better understand prospect and customer behavior. When printed magazines were in their heyday and reader renewal subscriptions were a lifeblood to advertising revenue, regression analysis allowed … Continue reading
Posted in Email marketing, Marketing stuff
Tagged Email messaging, Funnel marketing, LinkedIn Messaging
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The U.S. – China Syndrome today
When I think about the interesting and good times I spent traveling in and around China, I have fond memories of the people I met and the places I went. Admittedly, as a business endeavor, my efforts to help Chinese … Continue reading
Posted in Marketing stuff
Tagged Chinese view of U.S., U.S. China relations, U.S. China trade war
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The Way I See It - Mark Kolier 