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Category Archives: Marketing stuff
Promotional and direct mail advertising – only for expensive products and services?
The United States Postal Service (USPS) actually has a magazine it puts out somewhat regularly called Deliver. I don’t know if they give themselves a discount on their periodical rate. Quite often there are articles regarding the viability of mail; … Continue reading
Posted in Marketing stuff
Tagged Declining mail volume, Direct mail, Saturday mail delivery, USPS
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American Express Platinum card and Delta Sky Lounge – a fine pairing
I carry an Amex Platinum card for several reasons not the least of which is free access to several airline clubs (I wish there were more included but as you will read below the Delta Sky Lounge access is was … Continue reading
Tequila Avion – product placement at its very best
I’ve been a fan of the HBO show ‘Entourage’ since it debuted more than 5 years ago. It’s a half hour fun respite which offers a view into how things might be in Hollywood. There are thirteen episodes per year … Continue reading
I’m just a guy with a desk and a phone
I started and have piloted CGSM Inc. for more than 14 years. The changes we’ve undergone over those years are both necessary and remarkable. The changes are continuing (exciting and fun!) and I know that won’t ever stop. My management … Continue reading
Groupon had a very good week
Facebook launched its new location based service ‘Places’ last week. Like many things with new Facebook products invasion of privacy was an issue. In the case of Facebook places it allows your friends to broadcast where you are and they … Continue reading
Colleges and Universities are all about marketing their brands
With our daughter a rising high school senior (when exactly did that expression become so popular?), our family is deep into college consideration. Having been through this with our son four years ago we have a little experience. But like … Continue reading
Holiday layaway plans are a bad deal – or are they?
Do you remember Christmas Clubs? During the Great Depression bank customers would put money aside each week into a special savings account and get it back at the end of the year for Christmas shopping. Sears has brought back this … Continue reading
Internet access at 35,000 feet – GoGo is just so so
I’ve been on a flight or maybe two that offered internet access this year but they were short flights – under 3 hours so it did not seem necessary. This past week I flew from the East Coast to the … Continue reading
American consumers cutting spending and increasing saving – and this is a bad thing?
It’s a bad thing for retailers. We’re also being told that it is a bad thing for job creation. More than half of all jobs are created by small businesses and many small businesses have used worldwide recession to teach … Continue reading
The Way I See It - Mark Kolier 