Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

The light came back on my Amazon Kindle

Posted on November 18, 2009 by markkolier

As I posted recently I have reconsidered my relationship with the Amazon’s Kindle. Having read the limited warranty that came with the device as well as what is posted on the website it seemed clear to me that after one … Continue reading →

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MW2 – Modern Warfare is winning the sales game

Posted on November 13, 2009 by markkolier

So maybe you are skeptical that content matters? Here’s food for thought. According to Broadpoint AmTech analyst Ben Schachter Activision’s Call of Duty: Modern Warfare 2 had already sold over 1.2 million copies the first day of release in the … Continue reading →

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First sleep and second sleep – the good old days?

Posted on November 10, 2009 by markkolier

I got 7 ½ hours last night and almost always get from 7-8 hours of sleep nightly. I have been thinking about how people sleep today versus throughout human history. Full disclosure – one of our clients Tempur-Pedic is a … Continue reading →

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Catalog hunter – Shopping for the holidays will be different this year

Posted on November 7, 2009 by markkolier

Noticed the traffic in your postal mailbox (isn’t it ironic it needs to be designated that way now?) lately? Or better, the lack of traffic? It’s no secret that mailers have cut back dramatically on promotional mailings. According to Mintel … Continue reading →

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A value proposition – the big supermarket vs. your local grocery

Posted on November 3, 2009 by markkolier

In my small town we have two food/multi-purpose markets in the town center. One is a nationally recognized chain owned by a large public company. The other is a local grocery called the Village market that has been in existence … Continue reading →

Posted in Customer Experiences, Living in the World Today, Marketing stuff | Tagged , , , | 2 Comments

The fire went out on my Amazon Kindle – and I’m NOT happy!

Posted on October 30, 2009 by markkolier

As an early adopter (November 2007) of the Kindle I have been a rather ardent fan of what could now be considered the forerunner of e-readers. I recently downloaded several titles that I wanted to read. I opened my Kindle … Continue reading →

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Direct marketing shouting should end with the passing of Billy Mays

Posted on October 27, 2009 by markkolier

Yell loud enough and people will hear you. That premise has enveloped television direct response ads for many years. Billy Mays was a prime example of an affable yeller. At the recent Direct Marketing Association conference I came away with … Continue reading →

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.Mobi websites are a must have for 2010

Posted on October 23, 2009 by markkolier

In a report, titled “Mobile Devices Market Sizing and Share,” market research firm ABI says that more than 171 million smart phones were shipped in 2008 compared to 116 million shipped in 2007. The report says that smart phones accounted … Continue reading →

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Direct Marketing Association thoughts – is it still relevant?

Posted on October 20, 2009 by markkolier

As I sit in the San Diego Airport waiting to go home I have just spent three nice days in one of America’s nicest cities. I have attended my 22nd DMA conference. This membership organization that began as the Direct … Continue reading →

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The trouble with email opt-outs – they are killing what’s left of email marketing

Posted on October 16, 2009 by markkolier

We had an employee recently depart our company and agreed to forward emails to the employee’s personal email for 6 weeks. After 6 weeks the emails were then redirected to an address back at our company. I was assured by … Continue reading →

Posted in Customer Experiences, Marketing stuff, Social Media | 4 Comments