Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

The New York Mets need marketing

Posted on March 12, 2010 by markkolier

My creative director Nader Ashway and I not only work together but we share a passion for the New York Mets.   This is a collaborative post.   As a season-ticket holder, I get to see all the colorful communications the Mets … Continue reading →

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Skype should be wary of Oovoo.com and the marketing implications

Posted on March 9, 2010 by markkolier

I’ve been using http://www.Skype.com for a few years now and it’s not only easy to use but very useful and FREE, (at least for all web based calls and when I call friends who live overseas I delight in not … Continue reading →

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A new website is not a marketing strategy

Posted on March 5, 2010 by markkolier

It happens more often than one would have imagined.  A prospect or friend who knows what our agency does will tell me that they either need a redesign of their old website or even develop their company’s first website.   And … Continue reading →

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A recommendation for Amazon.com’s recommendation system

Posted on March 2, 2010 by markkolier

  When Amazon.com came out with their recommendation system a number of years ago (strangely this was difficult to find out for certain) I along with many people thought that it was a very cool thing.  Often imitated and seldom … Continue reading →

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Olympic advertising will have to change with the times

Posted on February 26, 2010 by markkolier

John Skipper of ESPN is both a neighbor of mine as well (he was also my son’s 4th grade basketball coach over a decade ago) as the Executive VP for content.   In an article in yesterday’s NY Times http://nyti.ms/ciWFqt he … Continue reading →

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Geo-fencing is one way 2010 can be the year of mobile

Posted on February 23, 2010 by markkolier

Two articles today one in the NY Times and the other in the Wall Street Journal cover location based mobile advertising.  Using a tactic called Geo-Fencing a company called Placecast (http://www.placecast.net) has a platform of ‘location-triggered’ mobile marketing solutions.   They … Continue reading →

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Email platforms – Constant Contact vs. Proprietary email programs

Posted on February 19, 2010 by markkolier

Email remains a relevant and workable platform when communicating with customers and interested prospects.  I continue to feel that email as a customer acquisition tool is a difficult road at best.  Our agency helps craft email messages for our clients.  … Continue reading →

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The narrow window of Twitter

Posted on February 16, 2010 by markkolier

I’ve been reading a lot about the ‘future’ of twitter.  Yet is more in the context of ‘will it last’ than ‘what it will be?’  Our agency’s clients are eager and interested to know how we see Twitter and what … Continue reading →

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Lindsey Vonn’s 15 minutes are now

Posted on February 12, 2010 by markkolier

The Winter Olympics are here.  Finally?  After all it’s been less than a week since the Super Bowl and this is the time of the sports year where there is VERY little going on.   This weekend is the NBA All-star … Continue reading →

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User Generated Super Bowl ads are cool and not threatening to marketing agencies

Posted on February 9, 2010 by markkolier

Much has been discussed the past few days related to the Doritos ads presented during the Super Bowl telecast this past Sunday.  Like them or not (I liked the Samurai one and the other not so much), there have been … Continue reading →

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