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Author Archives: markkolier
Foursquare – is it on the road to nowhere?
I’ve been ‘using’ Foursquare’s location based application for about 9 months now. People ask me all the time WHY do I use Foursquare to let people know where I am at a given moment. My standard answer is that in … Continue reading
Free Wi-Fi access – wouldn’t it be nice?
Since I will be traveling from Connecticut to New York more frequently now that we are opening a New York City office (Soho here we come!), the need for my being ‘connected’ has never been greater. Up until now I … Continue reading
Stopping the madness – the scourge of email CC – are you guilty?
If you travel out of the office on business you no doubt rely on email to keep in touch with what’s going on the office. But whether you are in the office or out of the office most business executives … Continue reading
Compact fluorescent bulbs – myth or magic?
I replaced another compact fluorescent bulb in my kitchen yesterday. In fact I have to replace them seemingly all the time. That’s not what we signed up for. The supposed wonderful energy cost savings (75% by many accounts) are attenuated … Continue reading
Will the Chilean miners now face an even greater challenge?
Now that the 33 men trapped in a mine in San Jose, Chile for 69 days have been rescued the world has breathed a collective sigh of relief. I watched much of the rescue yesterday both at my hotel and … Continue reading
Marketing and Social Media – An attribution model will display its attributes
Our agency has migrated from using traditional direct response channels to a host of new media vehicles including social media. While we continue to employ direct mail (particularly to identified prospects and customers), television, print, the three S’s – SEO, … Continue reading
Has the travel pendulum swung too far the other way?
I’ve been on the road more than ever over the last 2 months. Having the opportunity to travel both internationally as well as domestically so much in a relatively short period I am in tune with the way the airlines, … Continue reading
Posted in Customer Experiences, Living in the World Today
Tagged Air travel, Avis, Budget, car rentals, hotel, Jet Blue, Southwest, travelers woes, United
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All these technology applications and yet people still play Solitaire and Scrabble?
We all know now that the iPad has changed the world. A blurb in Ad Age today noted that Oprah (who is a big fan of the iPad and gave everyone on her magazine staff one this year) offered her … Continue reading
The Way I See It - Mark Kolier 