Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Foursquare still needs a little more refinement

Posted on March 19, 2010 by markkolier

If the darling of 2010 applications is to truly take hold Foursquare still has some work to do.  A location based mobile application; the mobile marketing community is watching Foursquare’s adoption and usage with great interest.   It’s pretty simple.  You … Continue reading →

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Local newspapers need to change to be relevant

Posted on March 16, 2010 by markkolier

For those of you that do not live in the Northeastern United States you may be unaware of the aftermath of the ‘unnamed’ hurricane that occurred over this past mid-March weekend.  Hurricanes by definition have sustained winds over 75 MPH … Continue reading →

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The New York Mets need marketing

Posted on March 12, 2010 by markkolier

My creative director Nader Ashway and I not only work together but we share a passion for the New York Mets.   This is a collaborative post.   As a season-ticket holder, I get to see all the colorful communications the Mets … Continue reading →

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Skype should be wary of Oovoo.com and the marketing implications

Posted on March 9, 2010 by markkolier

I’ve been using http://www.Skype.com for a few years now and it’s not only easy to use but very useful and FREE, (at least for all web based calls and when I call friends who live overseas I delight in not … Continue reading →

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A new website is not a marketing strategy

Posted on March 5, 2010 by markkolier

It happens more often than one would have imagined.  A prospect or friend who knows what our agency does will tell me that they either need a redesign of their old website or even develop their company’s first website.   And … Continue reading →

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A recommendation for Amazon.com’s recommendation system

Posted on March 2, 2010 by markkolier

  When Amazon.com came out with their recommendation system a number of years ago (strangely this was difficult to find out for certain) I along with many people thought that it was a very cool thing.  Often imitated and seldom … Continue reading →

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Olympic advertising will have to change with the times

Posted on February 26, 2010 by markkolier

John Skipper of ESPN is both a neighbor of mine as well (he was also my son’s 4th grade basketball coach over a decade ago) as the Executive VP for content.   In an article in yesterday’s NY Times http://nyti.ms/ciWFqt he … Continue reading →

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Geo-fencing is one way 2010 can be the year of mobile

Posted on February 23, 2010 by markkolier

Two articles today one in the NY Times and the other in the Wall Street Journal cover location based mobile advertising.  Using a tactic called Geo-Fencing a company called Placecast (http://www.placecast.net) has a platform of ‘location-triggered’ mobile marketing solutions.   They … Continue reading →

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Email platforms – Constant Contact vs. Proprietary email programs

Posted on February 19, 2010 by markkolier

Email remains a relevant and workable platform when communicating with customers and interested prospects.  I continue to feel that email as a customer acquisition tool is a difficult road at best.  Our agency helps craft email messages for our clients.  … Continue reading →

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The narrow window of Twitter

Posted on February 16, 2010 by markkolier

I’ve been reading a lot about the ‘future’ of twitter.  Yet is more in the context of ‘will it last’ than ‘what it will be?’  Our agency’s clients are eager and interested to know how we see Twitter and what … Continue reading →

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