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Category Archives: Marketing stuff
Marketing and Social Media – An attribution model will display its attributes
Our agency has migrated from using traditional direct response channels to a host of new media vehicles including social media. While we continue to employ direct mail (particularly to identified prospects and customers), television, print, the three S’s – SEO, … Continue reading
All these technology applications and yet people still play Solitaire and Scrabble?
We all know now that the iPad has changed the world. A blurb in Ad Age today noted that Oprah (who is a big fan of the iPad and gave everyone on her magazine staff one this year) offered her … Continue reading
‘The Social Network’ Movie is not a bad reflection on Mark Zuckerberg
One has to keep in mind that ‘The Social Network’ was only a dramatization. Based on the book – ‘The Accidental Billionaire’ by Ben Mezrich I was led to believe that the movie portrayed founder (or co-founder) Mark Zuckerberg in … Continue reading
The U.S. fight on China’s currency is nothing but a political showcase
Although it’s been two weeks since I returned from China I am now totally engaged in developing our sinomarketingus.com division. I am being tutored by a terrific woman Grace (her American name) twice a week and my head is swimming … Continue reading
Skype and Facebook together – why didn’t I think of that?
In Kara Swisher’s (http://kara.allthingsd.com) excellent Boomtown blog today she offered an ‘exclusive’ that Skype and Facebook are close to a deal. Kara started out with ‘You didn’t think Facebook would integrate with Google (GOOG) Voice, did you?’ I love that! … Continue reading
Instapaper – do you want be the editor of your own personal e-newspaper?
As a voracious consumer of information both online and offline I am finding it increasingly difficult to keep track of all the articles and stories that interest me. In fact it gets so bad sometimes that I find out halfway … Continue reading
Marketing in China is by the numbers
I’ve posted 6 blogs about China and this is the last one for a while. I am planning my next visit and what needs to be done in order for our agency to succeed in helping Chinese companies market into … Continue reading
Doing business in China today – anything and everything is possible
China has nearly 500 million of its people on line. Over 300 million watch on line video on a variety of sites like Tudou, Youku, Ku6, Baidu’s video channel Qiyi — and even the video off-shoots of portals Sina and … Continue reading
Posted in Living in the World Today, Marketing stuff
Tagged Baidu, China on line users, China video content, Doing business in China, KU6, Qiyi, Sina, Sohu, Youku
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In China geography means a great deal
As I got off the flight yesterday in Beijing coming from Shanghai I immediately noticed that the people in the airport were taller (and a bit wider) than the people in Shanghai. You might also be interested to know that … Continue reading
Heading to China to see what I can see
Some time ago I posted that I wanted our company to be more global in scope – http://wp.me/pJX7l-Q. This afternoon I leave on an 8 day trip to China to meet people and learn a great many things about how … Continue reading
The Way I See It - Mark Kolier 