Tag Archives: New York Times

Foursquare, Loopt, Gowalla and Shopkick – they can be gamed

Posted on June 1, 2010 by markkolier

Having blogged about it a couple of times, I have also been ‘using’ Foursquare’s location based platform to ‘check-in’ over the past five months. I am dubiously proud of being able to claim that I am the ‘Mayor’ of the … Continue reading →

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Conde-Nast and the New World Trade Center – a match made in heaven?

Posted on May 14, 2010 by markkolier

The rebuilding of the World Trade Center (WTC) is an ongoing saga. It’s hard for me to believe that nearly nine years after the event of 9/11 construction is only now starting to get into gear. To call it a … Continue reading →

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The laws of marketing attraction

Posted on May 4, 2010 by markkolier

According to the “State of Inbound Marketing Report” from Hubspot, as reported by Marketing Charts, inbound marketing is continuing to grow in importance at the expense of outbound marketing. This is good news and further validation that paid search, SEO, … Continue reading →

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Local newspapers need to change to be relevant

Posted on March 16, 2010 by markkolier

For those of you that do not live in the Northeastern United States you may be unaware of the aftermath of the ‘unnamed’ hurricane that occurred over this past mid-March weekend.  Hurricanes by definition have sustained winds over 75 MPH … Continue reading →

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Geo-fencing is one way 2010 can be the year of mobile

Posted on February 23, 2010 by markkolier

Two articles today one in the NY Times and the other in the Wall Street Journal cover location based mobile advertising.  Using a tactic called Geo-Fencing a company called Placecast (http://www.placecast.net) has a platform of ‘location-triggered’ mobile marketing solutions.   They … Continue reading →

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