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Tag Archives: customer data
Sharing customer data with third parties –companies should think about it
I received the following email from Pinterest this past Monday – Hi there, Soon, we’ll launch buyable Pins to U.S. Pinners on iPhone and iPad. Today, we’re rolling out a few updates to our Privacy Policy to help you understand … Continue reading
Customer Data Profile Appending – the genie is already out of the bottle
The Wall Street Journal wrote about it last Thursday January 30th in an article entitled ‘How a Family Tragedy Landed on a Retailer’s Mailing’ Forbes wrote about it the week prior – ‘OfficeMax Blames Data Broker For ‘Daughter Killed in Car … Continue reading
Posted in Advertising, Best business practices, Consumer Behavior, Data collection, Data driven marketing, Marketing stuff, Technology
Tagged Building customer profiles, customer data, Data appending, data broker blamed, Forbes.com article on daughter killed in car crash, Office Max blaming data broker
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The Way I See It - Mark Kolier 