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Tag Archives: bad email marketing
Hey Proflowers – no thanks for the reminder
Good marketers understand the value of a well-timed and relevant reminder email. Reaching a prospect or customer with a value-oriented message when they are considering a purchase decision is crucial to campaign success. I’ve purchased flower bouquets several times over … Continue reading
A great example of good email marketing communication that was really bad
Our team does advise companies on best practices when it comes to creating and sending email messages. We truly believe that respecting recipient’s wants, needs and desires is critical in maintaining email as a viable channel to promote offers, engagements … Continue reading
The Way I See It - Mark Kolier 