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Category Archives: Television advertising
YouTube’s shot across the cable brow
It was a small story in this morning’s Wall Street Journal “Google’s YouTube in Talks to Let Video Creators Charge Viewers”. People familiar with YouTube and its need for finding new revenue streams will not be surprised at all. Take … Continue reading
Posted in Television advertising
Tagged Cable Television, Wall Street Journal, YouTube, YouTube channels
2 Comments
Drowning in data – Searching for significance
Marketers talk it every day – ‘It’s all about the data’. Everyone nods their collective heads in agreement and the quest to gather even more data continues. There’s so much data available that marketing agencies and their clients are having … Continue reading
Posted in Advertising, Customer Experiences, Living in the World Today, Marketing stuff, Television advertising
Tagged data deluge, Drowning in Data, effective data measurement, email marketing measurement, knowing what to measure, measuring data correctly, Paralysis by analysis, speed of data
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