Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Direct marketing shouting should end with the passing of Billy Mays

Posted on October 27, 2009 by markkolier

Yell loud enough and people will hear you. That premise has enveloped television direct response ads for many years. Billy Mays was a prime example of an affable yeller. At the recent Direct Marketing Association conference I came away with … Continue reading →

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Direct Marketing Association thoughts – is it still relevant?

Posted on October 20, 2009 by markkolier

As I sit in the San Diego Airport waiting to go home I have just spent three nice days in one of America’s nicest cities. I have attended my 22nd DMA conference. This membership organization that began as the Direct … Continue reading →

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The trouble with email opt-outs – they are killing what’s left of email marketing

Posted on October 16, 2009 by markkolier

We had an employee recently depart our company and agreed to forward emails to the employee’s personal email for 6 weeks. After 6 weeks the emails were then redirected to an address back at our company. I was assured by … Continue reading →

Posted in Customer Experiences, Marketing stuff, Social Media | 4 Comments

Power Reviews are flying high

Posted on October 12, 2009 by markkolier

We have a fairly small company (www.YourCover.com) that has recently signed up for Power Reviews (www.powerreviews.com). The team brought this idea to me and I got very excited thinking that since we receive such positive customer feedback we are bound … Continue reading →

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Facebook fan pages – who are they serving?

Posted on October 6, 2009 by markkolier

I sat through a 3+ hour presentation last week by a noted social media ‘expert’. He had much to offer and kept the presentation moving and also took time to answer questions along the way which I always like to … Continue reading →

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The good the bad and the ugly in couponing

Posted on October 1, 2009 by markkolier

We have a local restaurant here in town that serves Brazilian food. The food is quite good but it is a bit on the expensive side so I reserve it for more special occasions. In my local paper this morning … Continue reading →

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Celebrities and hollow apologies

Posted on September 25, 2009 by markkolier

What do Serena Williams, Manny Ramirez, Mark Sanford, and Kanye West have in common? Unless you have been living under a rock you probably guessed (correctly) that all have I one way or the other embarrassed themselves and their fans. … Continue reading →

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The Marketing of the United States Marine Corps

Posted on September 21, 2009 by markkolier

It’s often said that it ‘takes one to know one’. As a dedicated marketer I appreciate a good marketing effort as much if not more than the next guy. This past Thursday and Friday I had the experience and honor … Continue reading →

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How marketing can be like playing golf

Posted on September 11, 2009 by markkolier

This is a little bit of a stretch but there is what I hope an interesting thread here. Anyone that has seen me play golf knows that I have to be a much better marketer than I am a golfer. … Continue reading →

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The U.S. Open Experience

Posted on September 8, 2009 by markkolier

First and foremost I am referring to tennis here and not golf. Maybe there is a brand identity problem since people do get confused when I mention the U.S. Open which I ALWAYS mean as tennis? I have been going … Continue reading →

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