Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

We’re hiring

Posted on December 28, 2009 by markkolier

As we close 2009 many economists agree that the recession has finally bottomed out.  But as those same economists will tell you employment is always the last thing to recover. Since most of the new jobs created over the past … Continue reading →

Posted in Living in the World Today, Marketing stuff | Tagged , , | Leave a comment

The NFL Network is missing their opportunity

Posted on December 18, 2009 by markkolier

I readily admit I am a fan of American professional football.    And as a fan I like to watch good and meaningful games between good teams.   Last night the NFL Network presented the then 13-0 Colts vs. 7-6 Jaguars.   The … Continue reading →

Posted in Customer Experiences, Marketing stuff | 1 Comment

Creepiness vs. Irrelevance

Posted on December 14, 2009 by markkolier

Will 2010 be the year of behavioral targeting?   The Obama administration is focused on ensuring customer (and prospect) privacy.   In and of itself it is an admirable platform.    Credit, loans and banking are moving online.  Digital marketing of mortgages, credit … Continue reading →

Posted in Customer Experiences, Living in the World Today, Marketing stuff | Tagged , , | 1 Comment

Data streams are overflowing

Posted on December 10, 2009 by markkolier

A small article in today’s (December 10) NY Times – AT&T to Urge Customers to Use Less Wireless Data had me shaking my head.   Here is a link to the article – http://bit.ly/8IgbCg.    For those that do not know AT … Continue reading →

Posted in Customer Experiences, Living in the World Today, Marketing stuff | Tagged , , , | Leave a comment

Livescribe has the coolest pen computer around

Posted on December 4, 2009 by markkolier

There was an article in Ad Age this week – ‘Can you imagine a business card or a print magazine page that can actually send an e-mail or facilitate the transaction of an online sale?  Livescribe’s Pulse Smartpen — which … Continue reading →

Posted in Customer Experiences, Living in the World Today, Marketing stuff | Leave a comment

The light came back on my Amazon Kindle

Posted on November 18, 2009 by markkolier

As I posted recently I have reconsidered my relationship with the Amazon’s Kindle. Having read the limited warranty that came with the device as well as what is posted on the website it seemed clear to me that after one … Continue reading →

Posted in Customer Experiences, Marketing stuff | Tagged , , , | 3 Comments

MW2 – Modern Warfare is winning the sales game

Posted on November 13, 2009 by markkolier

So maybe you are skeptical that content matters? Here’s food for thought. According to Broadpoint AmTech analyst Ben Schachter Activision’s Call of Duty: Modern Warfare 2 had already sold over 1.2 million copies the first day of release in the … Continue reading →

Posted in Customer Experiences, Marketing stuff | Tagged , , , , , | Leave a comment

Catalog hunter – Shopping for the holidays will be different this year

Posted on November 7, 2009 by markkolier

Noticed the traffic in your postal mailbox (isn’t it ironic it needs to be designated that way now?) lately? Or better, the lack of traffic? It’s no secret that mailers have cut back dramatically on promotional mailings. According to Mintel … Continue reading →

Posted in Customer Experiences, Living in the World Today, Marketing stuff | Tagged , , | Leave a comment

A value proposition – the big supermarket vs. your local grocery

Posted on November 3, 2009 by markkolier

In my small town we have two food/multi-purpose markets in the town center. One is a nationally recognized chain owned by a large public company. The other is a local grocery called the Village market that has been in existence … Continue reading →

Posted in Customer Experiences, Living in the World Today, Marketing stuff | Tagged , , , | 2 Comments

Direct marketing shouting should end with the passing of Billy Mays

Posted on October 27, 2009 by markkolier

Yell loud enough and people will hear you. That premise has enveloped television direct response ads for many years. Billy Mays was a prime example of an affable yeller. At the recent Direct Marketing Association conference I came away with … Continue reading →

Posted in Customer Experiences, Living in the World Today, Marketing stuff | Tagged , , , | Leave a comment