Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

Super Bowl traditions – Are you looking more forward to the game or the ads?

Posted on February 2, 2010 by markkolier

Already the Tim Tebow anti-abortion ad has gotten the pre-game buzz.   Will it hurt his future prospects as a pitchman?   I highly doubt it.  Go Daddy.com will feature Danica Patrick once again (fully clothed in case you are wondering).   Bridgestone … Continue reading →

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The non-glamour of Business travel

Posted on January 29, 2010 by markkolier

It’s 11PM and I’m sitting in seat 4D (First class) on a Delta/Northwest (why can’t they make up their mind already?) flight to Ft. Myers, FL.   I am to attend a 1 ½ day conference with other marketing agency folks … Continue reading →

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I love the Tennis Channel – the future is here

Posted on January 27, 2010 by markkolier

I’ve been playing tennis a very long time.   Competitively to a degree (tournaments, rankings – mine was pretty low).   As I’ve gotten older I don’t play as much, as well, or as much singles as I once did.   I still … Continue reading →

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Who should be the next President of the Direct Marketing Association?

Posted on January 23, 2010 by markkolier

I’ve already asked the question is the DMA still relevant after attending the annual conference in San Diego this past October.   But with the abrupt resignation of John Greco this week those thoughts have come to mind again.  When I … Continue reading →

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Twitter could have been a big help to the poor people of Haiti

Posted on January 19, 2010 by markkolier

But it’s not Twitter’s fault.  Haiti has a population in which many people live on $ 10.00 per week – or less.  So having a mobile device is out of the question.   And how sad that is considering that the … Continue reading →

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Marketing investing versus marketing spending

Posted on January 15, 2010 by markkolier

You see it all the time.  Measured media spend for a company is a common term.   Or ‘spending is to be…’.   I don’t understand why these dollars are not referred to as investments.   When you go out to dinner with … Continue reading →

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Radio Shack – it isn’t the Love Shack

Posted on January 12, 2010 by markkolier

Radio Shack has been around for as long as I can remember – when I looked it up they were founded in 1921.  For many years any promotion done by RS had a tag ‘a Tandy company’ – like that … Continue reading →

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A quick fix is not the tonic

Posted on January 8, 2010 by markkolier

I just read a story that was posted on line this afternoon of January 8, 2010 U.S. Job Losses in December Dim Hopes for Quick Upswing http://www.nytimes.com/2010/01/09/business/economy/09jobs.html?hp Were you hoping for a quick upswing?   Is that what everyone really wants?   There … Continue reading →

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Do I really need to like my doctor?

Posted on January 5, 2010 by markkolier

I have lived in the same town now for 18 years and thus have acquired a number of local providers that offer goods and services.   One of them is my doctor’s offices.  However as I have noted in previous posts … Continue reading →

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Avatar is a must see in 3D

Posted on December 31, 2009 by markkolier

I did not see it in 2D to compare however.  And I am not sure why anyone one would see it in 2D when the experience is designed for 3D.  My 20 year old son and I took it in … Continue reading →

Posted in Customer Experiences, Living in the World Today, Marketing stuff | 1 Comment