Category Archives: Social Media

Foursquare still needs a little more refinement

Posted on March 19, 2010 by markkolier

If the darling of 2010 applications is to truly take hold Foursquare still has some work to do.  A location based mobile application; the mobile marketing community is watching Foursquare’s adoption and usage with great interest.   It’s pretty simple.  You … Continue reading →

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Skype should be wary of Oovoo.com and the marketing implications

Posted on March 9, 2010 by markkolier

I’ve been using http://www.Skype.com for a few years now and it’s not only easy to use but very useful and FREE, (at least for all web based calls and when I call friends who live overseas I delight in not … Continue reading →

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Geo-fencing is one way 2010 can be the year of mobile

Posted on February 23, 2010 by markkolier

Two articles today one in the NY Times and the other in the Wall Street Journal cover location based mobile advertising.  Using a tactic called Geo-Fencing a company called Placecast (http://www.placecast.net) has a platform of ‘location-triggered’ mobile marketing solutions.   They … Continue reading →

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The narrow window of Twitter

Posted on February 16, 2010 by markkolier

I’ve been reading a lot about the ‘future’ of twitter.  Yet is more in the context of ‘will it last’ than ‘what it will be?’  Our agency’s clients are eager and interested to know how we see Twitter and what … Continue reading →

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Twitter could have been a big help to the poor people of Haiti

Posted on January 19, 2010 by markkolier

But it’s not Twitter’s fault.  Haiti has a population in which many people live on $ 10.00 per week – or less.  So having a mobile device is out of the question.   And how sad that is considering that the … Continue reading →

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Will Facebook destroy the class reunion business?

Posted on December 1, 2009 by markkolier

I had the ‘pleasure’ of attending my wife’s high school reunion recently.   We both went to the same high school but graduated in different years.   There were more than 330 students in my wife’s graduating class (way back in the … Continue reading →

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The trouble with email opt-outs – they are killing what’s left of email marketing

Posted on October 16, 2009 by markkolier

We had an employee recently depart our company and agreed to forward emails to the employee’s personal email for 6 weeks. After 6 weeks the emails were then redirected to an address back at our company. I was assured by … Continue reading →

Posted in Customer Experiences, Marketing stuff, Social Media | 4 Comments

Power Reviews are flying high

Posted on October 12, 2009 by markkolier

We have a fairly small company (www.YourCover.com) that has recently signed up for Power Reviews (www.powerreviews.com). The team brought this idea to me and I got very excited thinking that since we receive such positive customer feedback we are bound … Continue reading →

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Facebook fan pages – who are they serving?

Posted on October 6, 2009 by markkolier

I sat through a 3+ hour presentation last week by a noted social media ‘expert’. He had much to offer and kept the presentation moving and also took time to answer questions along the way which I always like to … Continue reading →

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Recommendation systems are great but here’s one that would never work

Posted on August 11, 2009 by markkolier

The housing news of late continues to be dire for the most part. There are some indications that the bottom may have been reached as some areas of the U.S. are experiencing an actual uptick in new and existing home … Continue reading →

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