Category Archives: Customer Experiences

Livescribe has the coolest pen computer around

Posted on December 4, 2009 by markkolier

There was an article in Ad Age this week – ‘Can you imagine a business card or a print magazine page that can actually send an e-mail or facilitate the transaction of an online sale?  Livescribe’s Pulse Smartpen — which … Continue reading →

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Will Facebook destroy the class reunion business?

Posted on December 1, 2009 by markkolier

I had the ‘pleasure’ of attending my wife’s high school reunion recently.   We both went to the same high school but graduated in different years.   There were more than 330 students in my wife’s graduating class (way back in the … Continue reading →

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An unusual yet high value dinner experience in Amsterdam

Posted on November 25, 2009 by markkolier

This is a longer post than normal – and could have been longer! In addition to doing the touristy things and drinking what seemed to be a boatload of Heineken, my wife Michele and I enjoyed some very good dining … Continue reading →

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Dutch Treat – my short trip to Amsterdam

Posted on November 24, 2009 by markkolier

Thursday November 19th – Whenever I get to travel someplace I’ve never been I always try to capture my impressions of the place BEFORE I get there.   So as I headed to Amsterdam I thought about what I know about … Continue reading →

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The light came back on my Amazon Kindle

Posted on November 18, 2009 by markkolier

As I posted recently I have reconsidered my relationship with the Amazon’s Kindle. Having read the limited warranty that came with the device as well as what is posted on the website it seemed clear to me that after one … Continue reading →

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MW2 – Modern Warfare is winning the sales game

Posted on November 13, 2009 by markkolier

So maybe you are skeptical that content matters? Here’s food for thought. According to Broadpoint AmTech analyst Ben Schachter Activision’s Call of Duty: Modern Warfare 2 had already sold over 1.2 million copies the first day of release in the … Continue reading →

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Catalog hunter – Shopping for the holidays will be different this year

Posted on November 7, 2009 by markkolier

Noticed the traffic in your postal mailbox (isn’t it ironic it needs to be designated that way now?) lately? Or better, the lack of traffic? It’s no secret that mailers have cut back dramatically on promotional mailings. According to Mintel … Continue reading →

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A value proposition – the big supermarket vs. your local grocery

Posted on November 3, 2009 by markkolier

In my small town we have two food/multi-purpose markets in the town center. One is a nationally recognized chain owned by a large public company. The other is a local grocery called the Village market that has been in existence … Continue reading →

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The fire went out on my Amazon Kindle – and I’m NOT happy!

Posted on October 30, 2009 by markkolier

As an early adopter (November 2007) of the Kindle I have been a rather ardent fan of what could now be considered the forerunner of e-readers. I recently downloaded several titles that I wanted to read. I opened my Kindle … Continue reading →

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Direct marketing shouting should end with the passing of Billy Mays

Posted on October 27, 2009 by markkolier

Yell loud enough and people will hear you. That premise has enveloped television direct response ads for many years. Billy Mays was a prime example of an affable yeller. At the recent Direct Marketing Association conference I came away with … Continue reading →

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