Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Lindsey Vonn’s 15 minutes are now

Posted on February 12, 2010 by markkolier

The Winter Olympics are here.  Finally?  After all it’s been less than a week since the Super Bowl and this is the time of the sports year where there is VERY little going on.   This weekend is the NBA All-star … Continue reading →

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User Generated Super Bowl ads are cool and not threatening to marketing agencies

Posted on February 9, 2010 by markkolier

Much has been discussed the past few days related to the Doritos ads presented during the Super Bowl telecast this past Sunday.  Like them or not (I liked the Samurai one and the other not so much), there have been … Continue reading →

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Being Toyota means you finally have to say you are sorry

Posted on February 5, 2010 by markkolier

Just this morning Akio Toyoda the grandson of Toyota’s founder FINALLY spoke his first words regarding the Toyota debacle that has unfolded over the past two weeks.   The world’s largest carmaker took personal responsibility for the problems.  He went on … Continue reading →

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Super Bowl traditions – Are you looking more forward to the game or the ads?

Posted on February 2, 2010 by markkolier

Already the Tim Tebow anti-abortion ad has gotten the pre-game buzz.   Will it hurt his future prospects as a pitchman?   I highly doubt it.  Go Daddy.com will feature Danica Patrick once again (fully clothed in case you are wondering).   Bridgestone … Continue reading →

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The non-glamour of Business travel

Posted on January 29, 2010 by markkolier

It’s 11PM and I’m sitting in seat 4D (First class) on a Delta/Northwest (why can’t they make up their mind already?) flight to Ft. Myers, FL.   I am to attend a 1 ½ day conference with other marketing agency folks … Continue reading →

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I love the Tennis Channel – the future is here

Posted on January 27, 2010 by markkolier

I’ve been playing tennis a very long time.   Competitively to a degree (tournaments, rankings – mine was pretty low).   As I’ve gotten older I don’t play as much, as well, or as much singles as I once did.   I still … Continue reading →

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Who should be the next President of the Direct Marketing Association?

Posted on January 23, 2010 by markkolier

I’ve already asked the question is the DMA still relevant after attending the annual conference in San Diego this past October.   But with the abrupt resignation of John Greco this week those thoughts have come to mind again.  When I … Continue reading →

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Marketing investing versus marketing spending

Posted on January 15, 2010 by markkolier

You see it all the time.  Measured media spend for a company is a common term.   Or ‘spending is to be…’.   I don’t understand why these dollars are not referred to as investments.   When you go out to dinner with … Continue reading →

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Radio Shack – it isn’t the Love Shack

Posted on January 12, 2010 by markkolier

Radio Shack has been around for as long as I can remember – when I looked it up they were founded in 1921.  For many years any promotion done by RS had a tag ‘a Tandy company’ – like that … Continue reading →

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Avatar is a must see in 3D

Posted on December 31, 2009 by markkolier

I did not see it in 2D to compare however.  And I am not sure why anyone one would see it in 2D when the experience is designed for 3D.  My 20 year old son and I took it in … Continue reading →

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