Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

Are you using all of your resources?

Posted on June 17, 2009 by markkolier

You have great people working together in your company toward common goals. If you didn’t you would be making changes or at least thinking about making changes. The people that you work with are most often your primary resources for … Continue reading →

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A great opportunity for Tiger Woods to re-brand himself as ‘Eldrick the Fearsome’

Posted on June 13, 2009 by markkolier

Of course the artist who formerly was named Prince tried this and yet is currently named Prince. So it doesn’t always work. But the spectacular and amazing golf career that Mr. Woods has produced to date is the stuff of … Continue reading →

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Clients and prospects are now talking about customer acquisition. Are you digging a new mine?

Posted on June 9, 2009 by markkolier

Economists and pundits (at times they think they are one and the same) tell us the recession began sometime in 2008. What I recall our clients and prospects doing around the same time was focusing on customer retention. The thought … Continue reading →

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Facebook and the backlash effect – when too much becomes too much

Posted on June 6, 2009 by markkolier

The fastest growing segment on Facebook is the group aged 35-49. People are reconnecting with high school and college friends that they have lost touch with. Just type a name into Facebook, and you have a reasonably good chance of … Continue reading →

Posted in Living in the World Today, Social Media | 1 Comment

Ahead of the curve – I have had a Netbook for years but didn’t know it until now

Posted on June 2, 2009 by markkolier

When I was in Tokyo earlier this year in March my friend and I went over to Akihabara which is the area in Tokyo that has all the newest gadgets and technology. I was interested in this since innovative technology … Continue reading →

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Advertisers using Mobile phones to at last begin to give customers some value – but they still could do more

Posted on May 29, 2009 by markkolier

Unilever announced that they are beginning a trial run this weekend of mobile couponing for specific products like Breyers Ice Cream, Dove soap, Hellman’s Mayonnaise, and Lipton Tea. (You can read more about it at http://online.wsj.com/article/SB124354778510364127.html). The test is being … Continue reading →

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LinkedIn is a great business search engine

Posted on May 22, 2009 by markkolier

By now those of you who have read some of my posts know that I have no real use for Plaxo (although I am a ‘member’) but am a regular user of LinkedIn. I have yet to become what I … Continue reading →

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Dominating Twitter

Posted on May 15, 2009 by markkolier

As the old saying goes if I had a dollar for every time I read a fellow Tweeter’s throw down about them guaranteeing you will ‘DOMINATE TWITTER’ I could retire fat and happy. I have been using Twitter for about … Continue reading →

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Do ALL social networks HAVE to be about commerce?

Posted on May 12, 2009 by markkolier

Look even though I am an inveterate marketing guy I am tiring of the move to advertisements on most all social networks. It’s gotten to the point where friends of mine are using social networking to advertise their own businesses … Continue reading →

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Finally an explanation of why I cannot use my mobile phone on the plane

Posted on May 6, 2009 by markkolier

Of course I am not sure if I believe it or not. Last night a flight attendant did do something unusual. When admonishing a passenger for not turning off his phone she explained that mobile phones are operative to about … Continue reading →

Posted in Customer Experiences | 2 Comments