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Author Archives: markkolier
Power Reviews are flying high
We have a fairly small company (www.YourCover.com) that has recently signed up for Power Reviews (www.powerreviews.com). The team brought this idea to me and I got very excited thinking that since we receive such positive customer feedback we are bound … Continue reading
Facebook fan pages – who are they serving?
I sat through a 3+ hour presentation last week by a noted social media ‘expert’. He had much to offer and kept the presentation moving and also took time to answer questions along the way which I always like to … Continue reading
The good the bad and the ugly in couponing
We have a local restaurant here in town that serves Brazilian food. The food is quite good but it is a bit on the expensive side so I reserve it for more special occasions. In my local paper this morning … Continue reading
Posted in Customer Experiences, Marketing stuff
Tagged bad marketing, Coupons, discounts, Planet Pizza, Val-Pak
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Celebrities and hollow apologies
What do Serena Williams, Manny Ramirez, Mark Sanford, and Kanye West have in common? Unless you have been living under a rock you probably guessed (correctly) that all have I one way or the other embarrassed themselves and their fans. … Continue reading
The Marketing of the United States Marine Corps
It’s often said that it ‘takes one to know one’. As a dedicated marketer I appreciate a good marketing effort as much if not more than the next guy. This past Thursday and Friday I had the experience and honor … Continue reading
From the Halls of Montezuma
Through an Executive Group called Vistage we have been invited to take part in a one day MCBEF (Marine Corps Business Executive Forum) program. I leave today. My feeling is that most if not all of us, are quite eager … Continue reading
How marketing can be like playing golf
This is a little bit of a stretch but there is what I hope an interesting thread here. Anyone that has seen me play golf knows that I have to be a much better marketer than I am a golfer. … Continue reading
Posted in Marketing stuff
Tagged golf, Marketing stuff, partnerships, Tiger Woods, toolbox
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The U.S. Open Experience
First and foremost I am referring to tennis here and not golf. Maybe there is a brand identity problem since people do get confused when I mention the U.S. Open which I ALWAYS mean as tennis? I have been going … Continue reading
Posted in Customer Experiences, Marketing stuff
Tagged American Express, Arthur Ashe, Lexus, Met, US Open, USTA, Yankees
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Terrestrial radio continues to hang on
Even my sixteen year old daughter immediately reaches for the car radio – albeit on short trips with me. I have not discounted that it may be due to a lack of desire or interest in having an actual conversation … Continue reading
Posted in Customer Experiences
Tagged i-pod, Satellite radio, Sirius, terrestrial radio, WINS 1010, XM
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The Way I See It - Mark Kolier 