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Tag Archives: TV upfront buying
The television upfront buying season – the casino is now open
Various articles regarding this week’s television upfront buying have highlighted rising ad rates. The Wall Street Journal http://on.wsj.com/JAMUAg noted that this week’s annual ‘upfronts’ are kicking into high gear. David Carr in the New York Times http://nyti.ms/JJWaAJ wrote about the … Continue reading →
The Way I See It - Mark Kolier 