Category Archives: Marketing stuff

True confessions – I actually enjoy painting my bridge

Posted on July 17, 2009 by markkolier

‘It’s like painting a bridge.’ I like and use the expression quite a bit. The metaphor accurately depicts finally completing something only to have to begin all over again. That’s the way bridges are reputedly painted. Start at one end. … Continue reading →

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Are you using all of your resources?

Posted on June 17, 2009 by markkolier

You have great people working together in your company toward common goals. If you didn’t you would be making changes or at least thinking about making changes. The people that you work with are most often your primary resources for … Continue reading →

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A great opportunity for Tiger Woods to re-brand himself as ‘Eldrick the Fearsome’

Posted on June 13, 2009 by markkolier

Of course the artist who formerly was named Prince tried this and yet is currently named Prince. So it doesn’t always work. But the spectacular and amazing golf career that Mr. Woods has produced to date is the stuff of … Continue reading →

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Clients and prospects are now talking about customer acquisition. Are you digging a new mine?

Posted on June 9, 2009 by markkolier

Economists and pundits (at times they think they are one and the same) tell us the recession began sometime in 2008. What I recall our clients and prospects doing around the same time was focusing on customer retention. The thought … Continue reading →

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Advertisers using Mobile phones to at last begin to give customers some value – but they still could do more

Posted on May 29, 2009 by markkolier

Unilever announced that they are beginning a trial run this weekend of mobile couponing for specific products like Breyers Ice Cream, Dove soap, Hellman’s Mayonnaise, and Lipton Tea. (You can read more about it at http://online.wsj.com/article/SB124354778510364127.html). The test is being … Continue reading →

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Airline Madness! Why I am going to visit Detroit and Cincinnati for 30 minutes each

Posted on April 27, 2009 by markkolier

I have to go to Minneapolis next week for a meeting or two.  It’s a one day trip out of necessity as I have things going both before and after that require my being close to the office.    It’s about … Continue reading →

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I need new skills. You do too.

Posted on April 15, 2009 by markkolier

Even though I run my own company I feel I still must answer to my employees, clients and colleagues.   Everyone is counting on me to keep up with what is new in communications, advertising and specifically direct response marketing.  A … Continue reading →

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Ten tried and true recession clichés

Posted on April 11, 2009 by markkolier

There are so many recession clichés.   1.       We’re closer to the bottom than the top 2.       It will get worse before it gets better 3.       People are changing their spending habits 4.       Right sizing (this means people lose their jobs) … Continue reading →

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Thoughts on Tokyo – Part VI – Tokyo – it’s all about the hair and the mask

Posted on March 24, 2009 by markkolier

9:30PM on Sunday night in Tokyo and the Hair Salon is bustling.  There are actually people waiting their turn to spend more than $ 100US to color, tease, and style the head s of 36,000,000 people.  Maybe it’s just sheer … Continue reading →

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Thoughts on Tokyo – Part III – Tokyo is no place for direct mail

Posted on March 23, 2009 by markkolier

I remember the first time I went to Tokyo in 2000.  The area in which my friends were living was very chic and filled with westerners.  Where my friends live now (they have moved around several times) is also a … Continue reading →

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