Category Archives: Living in the World Today

Can I turn it off? Can you?

Posted on June 23, 2010 by markkolier

In case you are wondering the photo is of Ivan Pavlov. Like most of us email flows into my inbox and my PDA at all hours of the day and night. At times I feel I am drowning in a … Continue reading →

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BP can’t market their way out of this mess

Posted on June 14, 2010 by markkolier

When a company even half the size of British Petroleum has a big problem how they respond to the problem can go a long way toward determining its future. In 1982 Johnson and Johnson had a major problem with Tylenol … Continue reading →

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The kids are more than alright – Hire them and let them do things

Posted on June 10, 2010 by markkolier

I still enjoy the Who’s 1979 movie ‘The Kids are alright. But in my case the years snuck up on me – the notion that I am no longer the young guy who can outdo my older coworkers and business … Continue reading →

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For the moment Wal-mart is doing the right thing

Posted on June 7, 2010 by markkolier

One story that caught my eye last week was the one reported last Thursday http://nyti.ms/cdKHnH where Wal-Mart is planning to offer eligible employees 15% price reductions on college tuition at American Public University (www.apus.edu) which is a for-profit online university. … Continue reading →

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The marketing of North Korea – Brand X or Death Star Nation?

Posted on May 24, 2010 by markkolier

When I was growing up print, television and radio advertisements often used comparisons between their Brand (i.e. Ivory Soap) and Brand X. Brand X was meant to not directly poke the competition and the Federal Trade Commission (FTC) did not … Continue reading →

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Conde-Nast and the New World Trade Center – a match made in heaven?

Posted on May 14, 2010 by markkolier

The rebuilding of the World Trade Center (WTC) is an ongoing saga. It’s hard for me to believe that nearly nine years after the event of 9/11 construction is only now starting to get into gear. To call it a … Continue reading →

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Oh Canada -2010 is Canada’s year to shine

Posted on May 8, 2010 by markkolier

Our company owns shares of a technology partner in Canada so we have interaction with Canadians just about every day. And I also seem to have a good number of Canadians in and around my life. Some are French-Canadian and … Continue reading →

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The laws of marketing attraction

Posted on May 4, 2010 by markkolier

According to the “State of Inbound Marketing Report” from Hubspot, as reported by Marketing Charts, inbound marketing is continuing to grow in importance at the expense of outbound marketing. This is good news and further validation that paid search, SEO, … Continue reading →

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I’m ready for an EZ-Pass smartphone application

Posted on April 23, 2010 by markkolier

I was driving across the Whitestone Bridge headed to Queens, NYC last night, and as I reached for my EZ Pass, (I don’t have it mounted on the windshield so as to not attract attention to it when parking in … Continue reading →

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Travel by rail in the U.S. – getting our ashes kicked

Posted on April 20, 2010 by markkolier

I received an email from a good friend of mine today relating his trials in traveling on business in Europe the past week. Unless you’ve been living under a rock the big story for days and days is the horrific … Continue reading →

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