Category Archives: Customer Experiences

Being Toyota means you finally have to say you are sorry

Posted on February 5, 2010 by markkolier

Just this morning Akio Toyoda the grandson of Toyota’s founder FINALLY spoke his first words regarding the Toyota debacle that has unfolded over the past two weeks.   The world’s largest carmaker took personal responsibility for the problems.  He went on … Continue reading →

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Super Bowl traditions – Are you looking more forward to the game or the ads?

Posted on February 2, 2010 by markkolier

Already the Tim Tebow anti-abortion ad has gotten the pre-game buzz.   Will it hurt his future prospects as a pitchman?   I highly doubt it.  Go Daddy.com will feature Danica Patrick once again (fully clothed in case you are wondering).   Bridgestone … Continue reading →

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The non-glamour of Business travel

Posted on January 29, 2010 by markkolier

It’s 11PM and I’m sitting in seat 4D (First class) on a Delta/Northwest (why can’t they make up their mind already?) flight to Ft. Myers, FL.   I am to attend a 1 ½ day conference with other marketing agency folks … Continue reading →

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I love the Tennis Channel – the future is here

Posted on January 27, 2010 by markkolier

I’ve been playing tennis a very long time.   Competitively to a degree (tournaments, rankings – mine was pretty low).   As I’ve gotten older I don’t play as much, as well, or as much singles as I once did.   I still … Continue reading →

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Radio Shack – it isn’t the Love Shack

Posted on January 12, 2010 by markkolier

Radio Shack has been around for as long as I can remember – when I looked it up they were founded in 1921.  For many years any promotion done by RS had a tag ‘a Tandy company’ – like that … Continue reading →

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Do I really need to like my doctor?

Posted on January 5, 2010 by markkolier

I have lived in the same town now for 18 years and thus have acquired a number of local providers that offer goods and services.   One of them is my doctor’s offices.  However as I have noted in previous posts … Continue reading →

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Avatar is a must see in 3D

Posted on December 31, 2009 by markkolier

I did not see it in 2D to compare however.  And I am not sure why anyone one would see it in 2D when the experience is designed for 3D.  My 20 year old son and I took it in … Continue reading →

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The NFL Network is missing their opportunity

Posted on December 18, 2009 by markkolier

I readily admit I am a fan of American professional football.    And as a fan I like to watch good and meaningful games between good teams.   Last night the NFL Network presented the then 13-0 Colts vs. 7-6 Jaguars.   The … Continue reading →

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Creepiness vs. Irrelevance

Posted on December 14, 2009 by markkolier

Will 2010 be the year of behavioral targeting?   The Obama administration is focused on ensuring customer (and prospect) privacy.   In and of itself it is an admirable platform.    Credit, loans and banking are moving online.  Digital marketing of mortgages, credit … Continue reading →

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Data streams are overflowing

Posted on December 10, 2009 by markkolier

A small article in today’s (December 10) NY Times – AT&T to Urge Customers to Use Less Wireless Data had me shaking my head.   Here is a link to the article – http://bit.ly/8IgbCg.    For those that do not know AT … Continue reading →

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