Shopping at the Mall for the Holidays – all the more reason to shop online

I will readily admit that I am not much of a shopper. If anything I am a buyer which means when I go into a retail establishment my mission is to go directly to what I came for, go directly to the checkout line and get out as quickly as possible.

That plan does not work out so well during the holidays. Yesterday I went into Macy’s in the Stamford Town Center Mall. It was around lunchtime. (Yes I know I have to be nuts). Once in the parking garage it took nearly fifteen minutes to park the car and then only because we saw someone getting into their car to leave and I backed up almost touching the front bumper of the very disappointed driver behind me who thought she had struck gold.

Once inside the mall my wife and I walked directly to Macy’s and directly to the area that had the items what we were looking. We noticed the long line at the cash register and strategized that once we had an idea of what we were buying the other would stand on line. I also noticed that the whole area was surprisingly messy and unkempt. Items were strewn all over the place, mismatched as well. There were a few employees rearranging the items that had been ‘dislodged’.

Everything appeared to be on sale – although it was difficult to tell exactly how much things were being marked down at times. And there was something called a ‘morning special’ which apparently was still in effect even though it was nearly 1 P.M. The one clerk at the register was a very pleasant young guy who handled customers one at a time with particular sense of urgency even though there were no less than six people in line to buy something at any moment. He did connect well with the customers in that he did not rush anyone off and took his time to be sure that each customer had as much time as they felt they needed. After all they had waited fifteen minutes in line.

I’ve shopped a couple of times in retail stores this holiday season and all in all they were experiences that were fine but I have no real need to repeat them. I signed up for Amazon Prime this year and it was a good idea since ‘free shipping’ is offered for $ 79.00 for the entire year and I’ve bought enough items to avoid more shipping charges than $ 79.00. I am certain that some of my retail reticence is gender-related and I am far from being agoraphobic, but when it comes to holiday shopping I think I will just stick with clicking.

Have a great holiday and thanks for reading!

About markkolier

Futurist, entrepreneur, left lane driver
This entry was posted in Customer Experiences, Living in the World Today, Marketing stuff and tagged , , , , , , . Bookmark the permalink.

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