Rolling Stone Magazine – a study in the continued relevancy of a great magazine

Founded in 1967 by Jann Wenner (still at the helm), Rolling Stone Magazine has managed to stay on the leading edge of journalism for more than 40 years. With articles from some of the most topical writers over the years Rolling Stone is much more than a counterculture publication and has been for many years.

Just in the last two weeks Michael Hastings excellent and fascinating article The Runaway General http://bit.ly/cepMPs was singlehandedly responsible for President Obama’s sacking of top General Stanley A. McChrystal. I personally was impressed at how Mr. Hastings was able to get such a level of information and candor from General McChrystal, such that there were no denials – highly unusual in today’s media.

Last July Matt Taibbi’s piece on Goldman Sachs – ‘The Great American Bubble Machine’ http://bit.ly/d3odRB was a smoking gun and a great read if not a slanted position statement.

What is also interesting is that I am not a subscriber to Rolling Stone and never have been. But I am able to read the articles that interest me in some form or another. The pieces are often long reads (evidence to the contrary that people won’t read a long article anymore?) but to me they seem unshackled by the heavy hand of a timid editor.

One of my favorite all-time movies is Almost Famous. It tells the story of a fifteen year old would-be Rolling Stone writer who sets out to do an expose on a fictional 1970’s rock group. As a period piece it is one of the best I’ve ever seen in capturing the feel of the mid 1970’s. It also does a great job of portraying Rolling Stone Magazine in its early days and you can clearly see the development of its journalistic culture.

There’s an ongoing debate on the future of magazines between Samir Husni http://www.mrmagazine.com/ and Bob Sacks http://www.bosacks.com. The debates are lively and the encounters often provocative. Recently the description of ‘what is a magazine’ is at the forefront.

Rolling Stone has been and remains a very good magazine. Whether it is read in print, online, an I-Pad, Kindle, or any other device you can think of. Why? Because it has compelling content that engages readers. Simple enough concept not executed nearly enough.

Guess it’s time I subscribe finally. The question is will I? Do you? Will you?

About markkolier

Futurist, entrepreneur, left lane driver
This entry was posted in Living in the World Today, Marketing stuff and tagged , , , , , . Bookmark the permalink.

2 Responses to Rolling Stone Magazine – a study in the continued relevancy of a great magazine

  1. Tom says:

    Mark,
    Interesting blog,which got me thinking. To a certain degree, I now look to magazines for in-depth, analytical articles on subjects. Newspapers have become just sources of headline news. Some magazines continually put out great and thought provoking articles, including Rolling Stone, Vanity Fair and of course, The Economist.
    However, I do not subscribe to any of these magazines. If the subject is truly topical, such as the McChyrstal piece (will another military officer ever open his mouth in front a of reporter?), I can get it on line. Otherwise, I will buy the magazine when there are articles of interest, if and when I have time to read them (airports). Such articles are still useful and relevant days, weeks or even months after they are published, so I feel no need to have immediate access to them via a subscription. (Plus many magazines are not locally available and the mail can take forever.)
    My two cents, yuan or yen as the case may be.

    Like

    • markkolier says:

      Thanks for the comment and read Tom. There’s only so much time to read the tremendous amount of worthwhile content out there (not to mentio the not worthwhile content). Every week the Economist comes and it is packed with good stuff. The stack of them builds up and I try to take it down issue by issue but the wave is too high. And that’s one I subscibe to.

      Like

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