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Category Archives: Baseball
Major League Baseball’s new rules – A multivariate test that’s doomed to fail
Direct marketers (a group of which I am a proud member) are very familiar with the concept of multivariate testing. For those who may not be completely familiar, multivariate testing is a process by which more than one component or … Continue reading
Posted in Baseball, Direct marketing
Tagged A/B testing, Baseball', Marketing testing, Multivariate Testing
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One random reason I love baseball
March 26, 2020 was supposed to be MLB’s opening day. Weeks ago all baseball fans learned that the 2020 season would be delayed due to the novel Coronavirus. Still all day on the 26th I was thinking about how much … Continue reading
The Way I See It - Mark Kolier 